Copywriter & QA Tester: Sunbet needed at Sun International

Qualifications

• Diploma in Marketing, Communications, Journalism, English, or a related field

Experience

• 3-5 years’ experience in a QA, proofreading, or copywriting role, ideally within an advertising agency or digital marketing team
• Experience working with social media, digital advertising, email marketing, and SEO-driven content
• Strong understanding of brand guidelines, advertising compliance, and editorial standards

Key Performance Areas

• Create and document creative processes and communicates with the team; SOPs, templates, FAQs, etc
• Review and proofread all creative materials; social media posts, digital banners, SMS, email, website content, SEO articles, blog articles, presentations to ensure accuracy and consistency
• Perform final quality checks on all copy and visuals prior to publication, ensuring compliance with brand guidelines, tone, and legal requirements
• Conduct functional testing of marketing assets; email templates, digital display banners, website content, ensuring correct formatting, links, and user experience
• Identify inconsistencies, grammar/spelling errors, and formatting issues, providing clear feedback to designers and copywriters
• Work closely with the Traffic Manager to ensure all creative materials are reviewed and approved within deadlines
• Maintain a structured QA process and checklist to standardise quality assurance across projects
• Collaborate with the Creative Director and Brand Manager to uphold brand consistency across all creative executions
• Check legal marketing materials (e.g. Terms and Conditions etc)
• Review and proofread legal marketing materials, specifically promotional Terms and Conditions, ensuring accuracy, clarity, legal compliance, and consistency with marketing messages
• Check and verify artwork for compliance (disclaimers, financial amounts, promotional details, brand adherence etc)
• Ensure accuracy and factual correctness of all marketing copy; standard proof reading, promotional details, pricing, product specifications, and terms of offers
• Perform thorough QA checks on email marketing communications prior to deployment, verifying accuracy of promotional messages, terms, visual formatting, links, and compliance with regulatory requirements
• Conduct detailed QA testing of landing pages, verifying accuracy of promotional T & Cs, consistency of marketing messages, and proper functionality and rendering across desktop and mobile devices
• Perform compliance checks on SMS marketing campaigns, ensuring adherence to approved templates, inclusion of required T & Cs, and compliance with opt-out and privacy regulations
• Write, refine and edit marketing copy when QA demands allow, ensuring messaging aligns with brand voice and marketing objectives
• Develop compelling advertising and promotional content, including headlines, captions, social posts, email copy, and website text
• Work closely with designers, marketers, and strategists to create content that drives engagement and conversions
• Adapt messaging for different digital platforms, ensuring copy is optimised for SEO, mobile, and various ad formats
• Assist in brainstorming sessions, contributing creative ideas for campaigns and content strategies