Copywriter- TFG Beauty needed at TFG

Key Responsibilities:

• The role in collaboration with the Marketing Team, will be responsible for creating awareness, attracting new Customers, engaging and retaining current Customers whilst supporting the Beauty Brands, the Beauty Private Label and Branded Beauty strategies.
• Responsible to outline Brand Tone Guidelines & hold the brand tone of voice across all marketing channels.
• Collaboration with the creative team to supply seasonal and campaign concept rationale and thread of storytelling in order to create compelling and engaging marketing campaigns to support business strategy & objectives. 
• Supply copy in-line with campaign messaging for all marketing assets, including but not limited to: Homepages (optimizing SEO), Email, Social Media assets & captions, SMS, WhatsApp.
• Assist Brand Manager with Brand PR outputs, including Press Releases, Event presentation notes & scripts for content. 
• Attract new customers & engage current customers through copy across all marketing channels.
• Support reactive trade decisions with offer copy for flexible implementation
• Working closely with the TFG Beauty Product Development team for all packaging & product copy requirements
• Be abreast of Consumer and competitor trends and insights into trending captions, Vernac, brand relevant conversations.

Qualifications and Experience:

• 2 years of experience minimum
• Digital marketing experience
• Beauty or media background is preferred