Creative Content Lead | SweepSouth

Responsibilities:

Content Strategy and Management

• Lead and maintain the Sweepsouth content strategy across all verticals and audiences.
• Develop and manage the content calendar, ensuring alignment with campaign priorities, seasonality, and performance goals.
• Oversee content planning and delivery for all owned and paid channels, including email, SMS, social, blog, pop-ups, and site content.
• Maintain a consistent tone of voice and brand standard across every channel and format.

Execution and Optimisation

• Own day-to-day content creation and approvals, including mailers, social posts, paid ad copy, push notifications, and onsite copy.
•  Partner with design and commercial teams to execute campaigns efficiently and on brand.
•  Implement and monitor A/B testing for subject lines, CTAs, and content variations to improve engagement and conversion.
•  Use analytics and insights to refine messaging, identify trends, and guide content decisions.

Lifecycle and CRM Collaboration

• Work with the CRM Manager to plan and execute lifecycle and automated communication journeys.
• Create content that supports segmentation, retention, and reactivation strategies across customer cohorts.
• Ensure timely delivery and strong alignment between content and CRM objectives.

Cross-functional Collaboration

• Partner with design, paid media, and operations teams to deliver cohesive campaigns.
• Support SweepStar communication initiatives, including SMS, WhatsApp, and newsletters, in line with the SweepStar content strategy.
• Collaborate with internal teams to document and evolve all content processes, tone guidelines, and communication frameworks.

Purpose of the Role

• The Creative Content Lead shapes and drives Sweepsouth’s brand voice, storytelling, and creative direction across all customer touchpoints. This role combines strategic thinking with hands-on execution to ensure every piece of communication is clear, consistent, and true to the Sweepsouth brand. You will lead content creation across our core marketing and CRM channels, including email, SMS, push notifications, pop-ups, blog, social media, and paid assets. Your focus will be on creating content that inspires trust, builds loyalty, and drives engagement. 

Skills and Experience

• Minimum 4 years of experience in content marketing, copywriting, or brand communications, ideally within a digital or e-commerce environment.
• Strong understanding of SEO best practices, keyword strategy, and on-site optimisation to drive organic performance.
• Confident using analytics tools such as Google Analytics and Search Console to measure performance and identify opportunities for improvement.
• Deep interest in using AI to enhance content creation, with knowledge of how to apply and build AI-assisted workflows for research, writing, and optimisation.
• Excellent writing, editing, and storytelling skills with the ability to adapt tone and style across audiences and platforms.
• Proven experience managing content across multiple channels, including email, social, paid, and web.
• Working knowledge of WordPress and content publishing workflows.
• Highly organised, collaborative, and detail-oriented, with a passion for maintaining brand consistency.

Attributes

• Creative yet strategic thinker with strong attention to detail.
• Curious, adaptable, and proactive, thrives in a fast-paced, evolving environment.
• Collaborative and team-focused, comfortable working across multiple departments.
• Passionate about the Sweepsouth mission and the people behind it.