Job Description

• What does a Creative Leader do? They oversee the creative vision and direction to support the marketing strategy.  The role combines creative vision, strategic thinking and leadership skills to drive innovation and growth as well as a motivated team to deliver business KPI’s.

Responsibilities

• Leadership and Management
• Develop and implement creative strategies to align to business objectives.                                                                                                                                    
• Conceive and implement concepts, guidelines and strategies for various creative projects and oversee them to completion by the creative team.                      
• Coach, guide and support the creative team to deliver creative campaigns and projects to align to brief objectives and to utilize the talents in the team effect
• Encourage collaboration and knowledge sharing across the marketing team.                                                                                                                            
• Lead brainstorming and creative sessions/ workshops with the team to deliver campaigns that drive differentiation and innovation.                                              
• Support the personal development and performance enablement of each member of the team including Creative Heads, Art Direction Leads, Senior and
• Designers, Copywriters and Videographers.                                                                                                                                                                                
• Monitor results of team concepts and provide feedback for future consideration.                                                                                                                    
• Responsible for growing talent in the team and hiring new associates ensuring their competency meets job requirements.                                                    
• Manage and drive the team by setting clear expectations, exhibiting the culture and values of the business and to achieve / exceed KPI’s.                        
• Identify and drive training needs for the team, coaching and development with a key focus on talent management, performance management and succession planning
• Creating a team culture that is responsive and professional when meeting deadlines and providing a business focused service to internal / external customers.
• Vision and strategy:                                                                                                                                                                                                                              
• Define the creative vision and strategy to achieve the business and marketing objectives for each season.                                                                                                  
• Staying ahead of industry trends and emerging technologies to appeal relevantly to the target audience of the business.                                                      
• Creating campaigns and strategies that align to the brand identity of the business and creating a cohesive direction for the creative projects.
• Creative Direction                                                                                                                                                                                                                        
• Review the creative concepts across the team and give feedback to the team ensuring consistency and quality of all creative projects / campaigns.          
• Oversee the development of creative concepts and ideas, giving clarity to the team on the direction for the project.                                                                    
• Close collaboration with the brand leader and the brand team and the Production Leader and production team to ensure clarity on project objectives and deliverables, timing and budgets so that creative team is clear on key guidelines on all projects.
• Resource Management
• Ensure efficient use of budgets and resources that will enable us to achieve business goals.                                                                                                
• Oversee project timelines and deliverables and working closely with the Production team on timing and resource allocation across the creative team.          
• Ensure effective communication with all stakeholders.                                                                                                                                                            
• Develop and implement processes and workflows.                                                                                                                                                                        
• Oversee the management of creative projects from concept to delivery, ensuring projects are approved by you before presenting.                                      
• Ensuring all shoots are achieving the brand pitch of each sub brand and within budgets.
• Innovation and Growth                                                                                                                                                                                                                        
• Drive innovation and experimentation.                                                                                                                                                                                      
• Identify new business opportunities and partnerships that will support marketing objectives.                                                                                                      
• Stay up to date with industry developments and best practices.
• Presentation                                                                                                                                                                                                                                
• Represent the creative team in internal and external meetings including creative reviews, brand reviews and management presentations.                                    
• Build and maintain relationships with external partners to enable creative.                                                                                                                          
• Communicate creative vision and strategy to stakeholders.                                                                                                                                                        
• Convincing presentation of creative concepts and effectively communicating with all parties for clarity of concept and workflow.

Qualifications

• Degree in Marketing or Design       
• 10+ years’ experience in Creative Leadership
• Leadership and development skills, marketing strategy, research interpretation, creative concepts to deliver objectives, keeping abreast of developments within social and digital marketing, analytical ability, fashion retail experience would be an advantage.
• Understanding retail, marketing processes, the merchant processes and E-commerce business