Job Description

• We are a Pinelands-based e-commerce and financial services business, and we are seeking a highly skilled and dynamic professional to join our team as aCreative Marketing Copywriter, based in Pinelands, Cape Town
• We are looking for a skilled, creative, conceptual copywriter with at least 5 years of experience in conceptualising and producing engaging copy for through-the-line channels including, but not limited to ATL, BTL, direct marketing and digital.
• The candidate should have a strong background in financial writing, and extensive agency or marketing experience, specifically in creating compelling marketing copy for a range of channels including, but not limited to, Google Ads, PMax Ads, social media, WhatsApp, and website landing pages.
• A keen understanding of the financial services industry is a must. Debt counselling knowledge is advantageous.
• You should be adept at interpreting briefs, adhering to brand guidelines, and working both rapidly and accurately, in alignment with internal processes.

Key responsibilities:

Copy production

• As a key resource in the In-House Agency, you will conceptualise and produce compelling, impactful copy across our brands and platforms
• You will ensure your copy aligns with brand guidelines and design industry standards
• You will have an acute visual imagination and be able to conceptualise how campaigns may be represented by the design team
• You will be adept at every kind of copy production, from social media posts, banner copy, web copy, and display ads, to Google Ads, scripts, and more
• You will report to the In-House Agency Lead, who will provide you with project specifications and deadlines

Key attributes and competencies:

• A team player, above all else
• Agile, flexible, and calm under pressure
• A positive attitude
• Accuracy while multitasking
• Flawless copy
• Strong sense of self-discipline and ethics
• Organised, with good time-management skills

Requirements:

• A bachelor’s degree in marketing, copywriting, communications, or a related field
• Proficient in MS Office 365, Google Docs, Asana, Microsoft Teams
• Proven experience as a financial copywriter (non-negotiable)
• Exceptional writing, with a stand-out portfolio that demonstrates conceptual thinking and execution thereof across channels
• Strong digital skills
• Proofreading skills
• Familiarity with SEO is an advantage
• Deadline-driven, with strong project management skills
• Good presentation skills
• Strong administrative and organisational skills
• Must align to IDM’s values