CRM & Journey Strategist Job at Weaver Fintech Ltd

Role Overview

• We’re looking for a CRM & Journey Strategist — a marketer with a sharp commercial instinct, strong analytical capability, and a passion for designing journeys that move customers from awareness to action. Reporting directly to the Head of Payments and MVNO Marketing, this new role sits at the heart of our engagement ecosystem — connecting marketing strategy, product experience, and CRM execution.
• You’ll partner closely with the Head of MVNO and CARD, the Head of CRM, and the Product Team to design automated and campaign-based customer journeys that bring our propositions to life, drive engagement, and grow lifetime value.
• You’ll also play a key role in launching new products to market, translating strategy and insight into clear, customer-led communication flows that articulate the value proposition and deliver measurable results.
• This is a hands-on, hybrid role for someone who understands both marketing psychology and marketing automation — someone who can apply frameworks like AIDA (Attention–Interest–Desire–Action) to real customer journeys, ensuring every touchpoint earns its place and every message drives value.

Journey Planning and Lifecycle Marketing

• Design and manage multi-stage, multi-channel customer journeys across the lifecycle — from onboarding to cross-sell, reactivation, and retention.
• Create and refine automated and triggered communications that respond dynamically to customer behaviour, intent, and lifecycle stage.
• Translate product and marketing strategies into structured journey maps and communication flows.
• Ensure all journeys have clear objectives, measurable outcomes, and are fully aligned with brand and compliance standards.

Product Launch and Go-to-Market Strategy

• Partner with the Head of Payments and MVNO Marketing and Head of MVNO and CARD to plan and execute go-to-market strategies for new product launches.
• Build CRM and campaign journeys that introduce, educate, and convert customers.
• Develop communication sequencing that maximizes awareness, trial, and engagement across multiple touchpoints.
• Monitor and optimize early adoption performance, adjusting creative and triggers based on behavioural data.

Data-Driven Marketing and Performance Measurement

• Use data and analytics to design segmentation strategies, trigger logic, and customer targeting rules.
• Track and analyse response rates, engagement patterns, and conversion metrics to quantify marketing impact.
• Attribute performance outcomes to journey actions and use insights to refine targeting and messaging.
• Collaborate with analytics teams to build dashboards that connect CRM performance to commercial results.

Strategic Thinking and Continuous Improvement

• Apply marketing principles such as AIDA, segmentation, and behavioural insight to optimize communication effectiveness.
• Identify opportunities for journey innovation, automation enhancement, and personalisation at scale.
• Stay informed on lifecycle marketing best practices, tools, and technologies relevant to fintech and payments ecosystems.
• Document all journeys, test results, and insights to create repeatable playbooks for future campaigns.

About You

• 5–8 years’ experience in CRM, lifecycle marketing, or campaign planning, ideally within fintech, telecoms, or digital-first consumer environments.
• A marketer at heart — able to articulate value propositions, apply AIDA and other marketing frameworks, and connect creative messaging with commercial impact.
• Proven experience in journey planning, marketing automation, and go-to-market execution.
  Strong analytical capability — able to interpret data, measure response, and link actions to revenue outcomes.
• Proficiency with CRM and automation platforms (CleverTap, Braze, Salesforce Marketing Cloud, or similar).
• Skilled at collaboration across marketing, product, and data functions.
• Experience launching or scaling new digital products or propositions.
• Strong written and verbal communication skills, with a focus on clarity, persuasion, and customer insight.
• Bachelor’s degree in Marketing, Data Analytics, or a related field (advanced qualification preferred).