3 days ago
Job title : Customer Engagement Analyst – Edenvale
Job Location : Gauteng,
Deadline : August 02, 2024
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Responsibilities
- Design and implement a customer segmentation strategy by including but not limited to demographics, LSM, and purchase category
- Conduct data mining on the existing customer database to identify missing information and ensure maintenance of the database to enable continued customer segmentation
- Provide in-depth analyse of data and provide insights into customer behaviour, preferences, trends, needs, and concerns to uncover opportunities to grow our customer database
- Utilise data to understand and enhance the overall customer experience to drive broader business decisions
- Build and maintain effective customer relationships though personalized messaging tailored to customer segmentation, trends, and preferences
- Utilise data obtained from market research and customer loyalty database to develop targeted communication to specific audiences and campaigns
- Proactively engage with customers by means of loyalty surveys to design and execute targeted campaigns aimed at boosting loyalty and driving repeat purchases
- Provide data that enables effective face to face communication with customers in stores
- Utilise the in-depth analysis to highlight opportunities for optimizing marketing campaigns and product development
- Analyse market research reports and overlay with internal data to reveal insights into product categories.
- Provide strategic advice on promotional activities to maximize customer engagement and capitalize on emerging trends
- Optimize data analysis and effectively influence the omnichannel customer journey
- Optimize data analysis and effectively influence the omnichannel customer journey
- Present campaign assessment analysis reports and recommendations to the Marketing Manager and ensure that campaigns are aligned with the overall marketing and business strategy
- Align with the Marketing Manager on all campaigns and messaging to customers to ensure a seamless approach across all platforms.
- Implement and track loyalty and promotional marketing campaigns with a view to increasing lifetime customer value
- Collaborate with key stakeholders to deliver customer insights and analytics.
- Ensure a cohesive and aligned approach between the requirements of the Business Intelligence department and the Marketing department
- Collaborate with the Business Intelligence department to identify opportunities to improve the usage of the system
- Troubleshoot user or software errors that inhibit the efficiency of the interaction between customers, employees, and the system
- Comply with all data storage, data access and analysis requirements.
- Establish workflows and standards for entering data into systems
- Understand competitor activity as input to campaigns and approach to customer information management – can be removed as addressed in point 34
- Perform the required research to remain up to date with competitor activity, trends, and effective methods of customer communication
- Provide subject matter expert input to training material and upskill employees on the functionality and utilization of the system
- Work closely with the Service Desk to respond to, resolve or escalate customer complaints quickly and efficiently.
- Ensure compliance to all relevant legislation, including PoPI and CPA.
- Support the data warehousing and data security requirements of the Business Intelligence department.
Requirements
- A bachelor’s degree or equivalent in Marketing, Information Systems, Business Intelligence, Economics, Finance, or any other related field is required
- Proficient in programs like PowerBi, Microsoft Dynamics, Click Dimensions or equivalent
- Valid Driver’s license
- A minimum of 3 years’ experience in the FMCG, is a requirement
- A minimum of 3 years’ experience in the beauty and fashion industry a distinct advantage
- Proven track record in a similar role, showcasing successful application of research, customer segmentation, profiling, and trend analysis
- A minimum of 2 years’ experience performing data analysis within a marketing and or sales environment a requirement
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now
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