Customer Solutions Architect needed at PBT Group

• We are seeking a CRM Solution Architect with a strong focus on Salesforce to lead the design, integration, and delivery of high-impact CRM strategies across our customer-centric initiatives. If you’re a tech-savvy visionary with a knack for process engineering, stakeholder collaboration, and customer engagement excellence, we want to hear from you!

What You’ll Be Doing:

• Architect and design CRM solutions with a specific focus on Salesforce Marketing Cloud and Salesforce CRM.
• Translate business requirements into Client Engagement Journey Maps (EJMs) using CE best practices.
• Conceptualise and deliver end-to-end CRM programmes, campaigns, and prompts aligned with business objectives.
• Partner with Product Owners, Marketing Managers, and Business Leaders to align CRM strategies with core business values.
• Serve as the Salesforce SME, guiding the integration of Salesforce with other systems and custom extensions.
• Collaborate with Client Engagement Delivery and Technology Services to ensure seamless execution and architecture alignment.
• Coordinate delivery roadmaps and optimise work breakdown structures for efficient pipeline management.
• Drive excellence in customer data integration, analytics and modelling, and multi-channel campaign execution.

Key Technologies & Tools:

• Salesforce Marketing Cloud: Journey Builder, Email Studio, Mobile Studio, Advertising Studio
• Salesforce CRM
• System Integration & APIs
• Analytics & Modelling Tools
• Agile Delivery Tools and Frameworks

What You Bring to the Table:

Minimum Requirements:

• 2–3 years of technical CRM experience in a client-centric or business engineering environment.
• Strong understanding of data modelling, system integration, and CRM principles.
• Cross-functional stakeholder engagement experience.
• Working experience in Agile environments.

Ideal Experience:

• 2 years of Customer Engagement (CE) or Customer Experience (CX) journey mapping.
• 2 years of program or business engineering experience.
• Exposure to AI modelling and digital channel development.
• Demonstrated experience in technical CRM program building and digital integration.

Bonus Skills:

• Expertise in Customer Relationship Management tools, principles, and methods.
• Strong understanding of client-centric data ecosystems.
• Proven experience delivering enterprise-level CRM solutions with measurable outcomes.