Design Lead | SweepSouth

Responsibilities

• Lead the creative direction and brand consistency for Sweepsouth’s core cleaning services.
• Develop and evolve visual identities for new verticals, ensuring they integrate seamlessly within the Sweepsouth brand.
• Stay up to date with design, technology, and industry trends, translating them into innovative creative approaches.
• Manage design projects end-to-end, balancing priorities across multiple stakeholders and deadlines.
• Partner with Marketing, CRM, and Social teams to produce impactful campaign assets that drive both core growth and new service adoption.
• Conceptualise and deliver creative solutions across digital and offline channels (social, paid media, print, outdoor, product, partnerships).
• Mentor and inspire the design team, fostering creativity, collaboration, and high-quality execution.
• Use performance insights to refine and adapt design outputs for maximum impact.
• Act as a visual storyteller who champions Sweepsouth’s values, culture, and mission.
• Work closely with the product team to design and support visual direction for new product launches and feature rollouts.

Requirements

• 5+ years of design experience (digital/e-commerce focus preferred).
• At least 1 year of experience leading or mentoring a team.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); motion/video skills (Premiere Pro, After Effects) are a plus.
• Strong portfolio showcasing both brand system design and campaign creative.
• Excellent project management skills with the ability to juggle multiple priorities.
• A self-starter with curiosity, strong attention to detail, and adaptability.
• Excellent communication and stakeholder management skills.
• Knowledge of HTML, motion graphics, or design for performance marketing.

Advantageous

• Experience managing design across multiple verticals or product lines.
• Agency or start-up background.
• Experience with marketing tools such as Braze, Unbounce, or similar tools.