Digital Analytics Implementation Specialist | Jellyfish Online Marketing

Job Description

• Reporting to our Analytics Director, you will create impact within our Analytics Team, in the Martech Capability. We take pride in our work with global clients and industry-leading analytics projects, setting us apart in the digital performance space.
• You’ll contribute to the delivery of advanced digital measurement solutions, ensuring that our clients’ needs are translated into precise, scalable tagging and data strategies. You will work at the forefront of analytics innovation, collaborating across teams to improve data quality and insight generation.
• At Jellyfish, we are committed to promoting professional growth. Your career path could lead to senior specialist roles in digital analytics, measurement strategy, or data consulting leadership, with opportunities to expand your technical expertise and client influence.

Your primary responsibilities will include:

• Translate clients’ needs into data structures, tagging frameworks, and measurement plans, ensuring clear and scalable implementation.
• Lead client conversations, walkthroughs, and solution presentations, providing expert guidance on measurement strategy.
• Be the subject matter expert on digital measurement, with a focus on the Google Marketing Platform and the wider digital environment.
• Configure and manage Google Analytics 4, including advanced features such as custom events, enhanced e-commerce, and cross-domain tracking.
• Implement and debug Google Tag Manager (web and PPC campaigns tagging).
• Test all tracking implementations before handoff, ensuring accuracy and data quality.
• Deliver advanced measurement consulting, including dashboarding, data monitoring, privacy scoring, and optimisation of measurement frameworks.

Qualifications

• Over 3 years of experience in digital analytics and measurement with Google Tag Manager (GTM) and Google Analytics 4.
• Competence in conducting analyses that accurately attribute conversions to specific advertising interactions (click-through attribution).
• You understand methods that safeguard user privacy while still enabling the collection of essential and privacy-compliant data.
• You love getting to know your clients, developing long-lasting relationships and adding value to their business.
• You seek and implement solutions to improve processes.
• When faced with a problem, you collaborate with the appropriate people to evaluate different options and find practical solutions.