Digital Specialist & Social Media Specialist Job Duties:

• Assist with digital asset requirements from studio and disemminating assets the broader team to ensure the organisations website and App has the correct assets loaded.
• Assist the broader marketing team with required communications and advise on digital marketing options.
• Assist with gathering stats and information for monthly and MANCO reports.
• Manage the company’s website and App content ensuring marketing assets are loaded timeously and updated.
• Manage all studio assets and marketing assets ensuring marketing assets are available for paid and organic campaigns.
• Work closely with the marketing team to devise a digital and social media content strategy that aligns with the company’s wider goals.
• Creation of content marketing calendar to ensure regular content on the website throughout the year.
• Keeping up to date with industry best practice and monitoring content activities of competitor websites.
• Assisting the Brand Marketing Manager with copywriting.
• Manage the creation of entertaining and informative video content for the website in collaboration with in-house designers and agency.
• Updating all sections of the website including homepage and all other categories.
• Monitor SEO and web traffic metrics.
• Managing social media ad performance and monitoring web traffic.
• Identify new opportunities to generate leads and boost conversions.
• Producing and monitoring the external and internal advertising schedules.
• Keeping up to date with industry best practice and monitoring activities of competitor websites.
• Conceptualise and assist with internal online media campaigns.
• Conceptualise and assist with the organization’s external online media campaigns including influencer campaigns.
• Ensure Performance agreement is signed off with the –Brand Marketing Manager

Qualifications:

• Diploma or bachelor’s degree in Marketing/Communication

Experience and Knowledge of:

• 3-5 years working experience as an Account Executive at an Agency or digital content coordinator
• Experience in social media content management and influencer marketing campaigns
• Knowledge on drafting briefs

Skills:

• Excellent written & verbal skills in English
• Excellent communication and interpersonal skills
• Ability to work effectively with diverse departments and groups
• Ability to juggle multiple projects simultaneously
• Content creation and scheduling
• Community Management (added advantage)
• Blog/copy writing (added advantage).