Digital Branding & Communications Manager needed at Thungela

Job Description

• You will be responsible for delivering a consistent, and impactful external communications strategy aligned with Thungela’s corporate narrative and positioning.

More of your responsibilities will include:

• Develop an overall corporate message architecture to unify messaging across channels.
• Implement the annual external communication plan to support business priorities
• Write high-quality content, including press releases, speeches, newsletters, and digital platforms copy
• Manage external communication channels, including media relations, social media, and company websites
• Strengthen audience engagement and brand positioning through compelling digital content across platforms
• Design and roll out a comprehensive digital content strategy across all major platforms.
• Maintain and regularly update the corporate website with timely, accurate content
• Coordinate media outreach, leveraging key contacts and managing relationships to solicit media coverage, prioritising and qualifying opportunities in national and international wires, broadcast media, online/social media outlets and industry media
• Increase online visibility and improve user experience through technical and content-based optimisations
• Execute a targeted SEO strategy to improve organic search performance and website traffic.
• Use data insights to guide improvements and demonstrate the value of external and digital communication efforts
• Proactively manage potential threats to Thungela’s reputation by monitoring and addressing emerging issues
• Achieve consistent application of Thungela’s brand across all communications, locations, and touchpoints
• Expand Thungela’s digital footprint through planned content, targeted campaigns, and active engagement
• Support major Thungela events and milestones with clear, coordinated public relations efforts.
• Deliver timely, accurate, and effective communications during emergencies and disruptions

Qualifications

• Bachelor’s Degree in Communications, Public Relations or related field (NQF Level 7)

Experience

• Minimum of 6 years’ experience within the field of public relations, digital communications or journalism
• Experience with digital tools and platforms, including website CMS, social media management, Google Analytics, and basic HTML/CSS for web updates
• Demonstrated expertise in brand management, including rolling out brand strategy, conducting brand audits, and ensuring consistent application across digital and physical touchpoints
• Experience in reputation and crisis communication, including media monitoring, stakeholder collaboration, and rapid response across digital channels during high-impact events

Additional Information

• Proficient knowledge of mining and other relevant legislation applicable to Thungela.
• Advanced knowledge and understanding of the digital media landscape as it relates to communication
• Proficient knowledge of crafting strategic messages and content for digital media channels
• Proficient knowledge of processes related to integrated annual reports, investor relations and/or financial reporting
• Proficient understanding of process analysis, planning and monitoring and reporting techniques and practices