Digital Campaign and Lead Manager needed at Oneplan Underwriting Managers Ltd

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Job title : Digital Campaign and Lead Manager

Job Location : Gauteng, Johannesburg

Deadline : November 29, 2024

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Key Responsibilities:

Lead Generation and Digital Campaign Management:

  • Develop and execute multi-channel campaigns across digital platforms (Facebook, Google Ads, TikTok, Instagram, etc.) to drive lead generation and sales for health and pet insurance products.
  • Implement A/B testing strategies to enhance campaign performance and conversion rates.
  • Monitor and optimize campaigns and programs to ensure cost-effective lead generation.
  • Stay informed about the company’s products, services, and brand to ensure accurate representation across marketing channels.
  • Collaborate on content development to target audiences at various stages of the customer lifecycle.
  • Identify new market opportunities and advertising tactics to support business growth.
  • Secure buy-in and budget approval from senior leadership and stakeholders.
  • Manage monthly digital campaign spending, ensuring efficient budget allocation.
  • Ensure a lead mix with over 60% quality leads across digital platforms to meet daily and monthly targets aligned with the budget.
  • Regularly analyse landing pages, website performance, and customer journeys to improve user experience (UX) and lead conversion.
  • Continuously monitor digital platforms to manage budgets, maximize lead generation, and improve lead quality.
  • Keep up with emerging technologies and platforms to enhance marketing strategies, improve ROI, and build brand awareness.
  • Update and manage monthly lead spend within the allocated budget.

Analysis & Reporting:

  • Provide weekly reports on lead conversions and adjust campaigns for optimal performance.
  • Report on the effectiveness of above-the-line campaigns, providing insights into areas of improvement.
  • Track, analyse, and report the impact of all digital marketing activities.
  • Deliver weekly and monthly reports on key metrics such as lead generation, budget performance, and digital campaign success.

Project Support & Event Management:

  • Execute digital campaigns, ensuring seamless communication and project management.
  • Manage advertising efforts for events, e.g. Muddy Puppy Event.
  • Assist the General Manager in executing new projects and business acquisitions.
  • Identify opportunities for marketing promotions and business growth.
  • Collaborate with internal teams (graphic design, copywriting, UX, and web development) to create engaging promotional materials.
  • Manage the production and distribution of marketing material, ensuring adherence to project timelines and priorities.

Marketing and Brand Activities:

  • Ensure that all marketing materials align with company brand guidelines and corporate identity (CI), maintaining accuracy and availability across platforms.
  • Collaborate with internal departments to support initiatives requiring marketing and design resources.
  • Uphold the integrity and values of the brand in all marketing activities, ensuring alignment with strategic objectives.
  • Review and test product and plan information after any changes to ensure accuracy.
  • Manage internal communications calendars and maintain consistency across communications.
  • Perform any additional tasks as required by the company or executive management.

Team Leadership and Development:

  • Provide leadership, vision, and direction to team members, fostering a collaborative and performance-oriented environment.
  • Lead by example and motivate team members in line with core company values.
  • Take responsibility for direct reports’ performance, ensuring they meet quality standards and objectives.
  • Support team members’ professional development through training, coaching, and mentoring.
  • Foster a culture of continuous learning and innovation within the team.

Cross-Functional Collaboration:

  • Promote a culture of respect and understanding across departments.
  • Encourage and facilitate collaboration between teams to overcome barriers and foster information sharing.
  • Engage with internal and external stakeholders to develop joint solutions that drive marketing and business success.

Requirements

Key Requirements of the Role:

Education:

  • Bachelor’s degree in marketing, Digital Marketing, or a related field; postgraduate qualifications are preferred.
  • Certifications in design and digital marketing are advantageous.

Experience:

  • Minimum of 5 years’ experience in digital campaign management and lead generation, ideally within insurance or a related field.
  • Experience in digital design, lead generation, and campaign management, particularly in marketing insurance products, will be advantageous.
  • Proven ability to lead and inspire a dynamic team.
  • Strong organizational skills, with the ability to prioritize tasks and manage multiple projects in a fast-paced environment.

How to Apply for this Offer

Interested and Qualified candidates should Click here to Apply Now

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