Digital Experience & Analytics Manager Job at Hire Resolve

Job Description

• A South African pharmaceutical company that develops, manufactures, and distributes prescription and over-the-counter (OTC) medications is seeking a Digital Experience and Analytics Manager who will focus on developing and optimizing the company's digital ecosystem to maximize consumer engagement and marketing performance.

Responsibilities:

• Digital Strategy: Develop and maintain Austell’s consumer brand digital ecosystem.
• Website & UX Management: Optimize brand websites and landing pages for speed, mobile responsiveness, and usability.
• SEO & AEO: Drive traditional SEO and optimize for emerging AI answer engines (AEO/GEO).
• Analytics & Reporting: Build Looker Studio dashboards and analyze GA4, GTM, and Search Console data to deliver actionable insights.
• Conversion Optimization: Execute A/B testing and user-journey analysis to improve campaign performance.

Minimum Requirements:

• Education: Bachelor’s degree in Marketing, Digital Marketing, Information Systems, Computer Science, or Business.
• Experience: 5+ years in digital marketing, website management, SEO, or data analytics (consumer health/FMCG preferred).
• Certifications: Google Analytics, Google Ads, or SEO/Digital Marketing certifications (advantageous).