KEY PERFORMANCE AREAS

Amongst others, the Officer will be responsible for:

• Assist with the management of GTA’s overall social media channels (accounts)
• Assist with the creation, conception, and presentation of digital marketing integration efforts for marketing campaigns in the GTA.
• Plan and execute conception of digital marketing materials, media and other resources as needed within and ensure timely and high-quality delivery.
• Assist with digital campaign evaluations – Execution, Analysis & Reporting.
• Coordinate with internal marketing teams for the creation of weekly and monthly editorial calendars to promote on the various GTA digital marketing platforms
• Liaise with various agencies and internal teams for maximizing destination digital marketing effectiveness
• Work with internal GTA business units and stakeholders to understand priorities and drive digital campaigns in alignment with overall destination marketing framework.
• Write and manage social media captions that speak to the GTA digital target audience with GTA brand consistency

MINIMUM REQUIREMENTS

• The Digital Marketing and Social Media officer calls for a highly skilled individual who has a A three-year bachelor’s degree, National Diploma in Digital Marketing, Brand Communications, Communications, Journalism or B.A Arts.