Digital Marketing Assistant | Samsonite

Job Description

• Gather a strong understanding of Samsonite Southern Africa’s and associated brands’ product offerings
• Create concise, eye-catching and innovative headlines and body to copy across various brands.
• Consistently brainstorm and collaborate with the team for new ideas and strategies
• Build a following for the brands on social media with creative, consistent postings
• Spot and leverage industry trends to keep content relevant and exciting.
• Track and analyse key KPIs (engagement rate, follower growth, etc.) to measure campaign effectiveness.
• Deliver reports and actionable insights to optimise content and advertising performance.
• Monitor campaign metrics (open rates, CTR, conversions, unsubscribe rates), obtain key learning and optimise campaign performance.
• Collaborate with the eCommerce team and management when required.
• Collaborate with and work on strategies with our outsourced marketing/TikTok agencies
• Assist with social media strategy for all brands on all major platforms, such as Facebook, Instagram, YouTube & LinkedIn
• Ensure timeous responses to customer comments and queries on social platforms
• Managing the briefing process for marketing mailers (to align with socials)
• Assisting the sourcing of content from Europe
• Assist with Website Banner creation
• Have a creative flare and worked with creative design tools (e.g. Adobe, Photoshop, InDesign etc.)
• Resizing and uploading product imagery when required
• Adhere to all policies, procedures and regulations at all times
• Maintain good internal communication channels with other employees, stores and departments.
• Strong working knowledge of social platforms (Meta, TikTok, Pinterest, YouTube, LinkedIn, etc.).
• Proficiency with email marketing platforms (e.g. Mailchimp, Stripo, Klaviyo and BigCommerce an advantage).
• Excellent copywriting and storytelling skills for social media, blog and email audiences.
• Comfortable working with analytics tools to monitor performance and generate concise weekly reports that highlight key insights and opportunities.
• Highly organised with strong project and deadline management skills.
• Team player with the ability to collaborate across departments.
• Strong communication skills. Fluency in English (written and spoken).
• High levels of integrity and confidentiality
• Must be able to work in a team