Description

• ACDC Dynamics Longmeadow is a leading retailer of quality products in the electrical, electronics, pumps, tools and solar industry.
• PURPOSE The primary purpose of this role is to drive ACDC Dynamics and Express’ online presence and engagement by researching, creating, editing, formatting, reporting, and publishing digital content across all ACDC marketing communication platforms. This includes social media channels, email marketing, and other digital platforms. The Digital Marketing Coordinator will work to enhance brand visibility, support campaigns, and ensure cohesive, on-brand messaging that resonates with target audiences.
• Photography, videography, and the ability to edit videos and use graphic design programs are highly beneficial skills for this role.

KEY RESPONSIBILITIES

• Concept Development – Develop and execute marketing strategies aligned with the organization’s business goals. Manage and implement campaigns across various digital channels, including social media, search engines, and display advertising.
• Digital Media and Social Networks – Collaborate with cross-functional teams, including creative and content to produce engaging content and optimize user experience. Stay up to date with emerging digital marketing trends and technologies.
• Scheduling and posting of organic content on multiple platforms, with Multiple accounts daily.
• Scheduling and management of Paid Media campaigns across platforms.
• Community Management – Respond to comments and messages, fostering engagement and maintaining an active and responsive online presence.
• Quality Control – Review and ensure the accuracy, consistency, and quality of all multimedia outputs before publication.
• File Management – Maintain and organize all digital assets, ensuring proper labeling, archiving, and accessibility for future use.
• Feedback and Reporting – Produce reports on digital content performance, provide insights, and recommend improvements based on data analysis. Measure and report on the effectiveness of digital marketing campaigns against goals (ROI). Conduct market research and analyze trends to identify new opportunities.
• Brand Adherence – Ensure consistency in branding across all content and marketing materials, maintaining alignment with brand guidelines and messaging.
• Deadline Management – Effectively manage multiple projects simultaneously, meeting deadlines while maintaining high-quality output. Prioritize tasks, coordinate with team members, and oversee project timelines to ensure timely completion.

Requirements

• Technical Skills – Proficiency in digital marketing tools, video editing software, and graphic design programs like Adobe Photoshop, Illustrator, and InDesign is a strong advantage. Familiarity with SEO tools and best practices is an advantage.
• Communication Skills – Strong verbal and written communication skills with excellent proofreading, editing, and copywriting abilities.
• Attention to Detail – A keen eye for detail with a commitment to producing high-quality work.
• Team Player – A creative, proactive, and positive mindset with a collaborative attitude. Ability to contribute ideas and work effectively in a team environment.
• Organizational Skills – Strong time-management and multitasking abilities. The ability to handle multiple projects efficiently, take initiative, and work independently with minimal supervision.
• This role is ideal for a creative, detail-oriented digital marketer with a passion for content creation, visual storytelling, and driving engagement across digital platforms.