Digital Marketing Coordinator-Foschini needed at TFG

Key Responsibilities:  

• Working closely with the Brand Manager, in executing the Beauty Brand & Communication strategy to launch the new Beauty Businesses within the Group and support the strategic intent of growing Market share for Beauty for the Group. 
• The role will be responsible for creating brand awareness across all communication channels, attracting new Customers, engaging and retaining current Customers whilst supporting the Beauty Brands, the Beauty Private Label and Branded Beauty strategies.  
• Manage, brief & coordinate the creation & distribution of the marketing communication assets across mainly, but not limited to: Stores, Social Media Channels, E-commerce, Email, SMS & WhatsApp within deadlines in line with the marketing strategies.
• Implement the marketing communication of tactical weekly promotions for retail.
• Work alongside Paid media supplier to meet social community reach, growth & engagement objectives within budget.
• Respond & engage as Community Management on Social Media channels, and responsible for escalation or feedback to Customer Services. 
• Work closely with the supporting team members, Buying department, Online Team and Bash to ensure maximum success of all campaigns and promotions.  
• Carry out Influencer strategy and coordination thereof, and implement seeding campaigns including internal and external Brand PR. 
• Support the Brand Manager through coordination & delivery of projects within allocated budget timeously and effectively meeting the set objectives or ROI.
• Be abreast of Consumer and competitor trends and insights and application of these in the digital space

Qualifications & Experience:

• 2-3 Years of experience
• Social media management & community management experience (including Social Media Management Programs)
• Experience in new store launches, brand events and PR