Digital Marketing Manager – Bellville, Cape Town, Western Cape – Permanent Job at PSG Konsult Ltd

Job description:

• The successful candidate will be responsible for the ongoing development of digital marketing strategy to drive business goals and effectiveness of the public facing website. They will be responsible for ensuring the website aligns with strategic objectives, as well as further development phases and managing of the digital marketing team.

Responsibilities:

• Ensure website aligns with strategic objectives; drive the launch of the new PSG.co.za website and further development phases
• Ongoing development of digital marketing strategy to drive business goals and effectiveness of the public facing website, SEO, SEM, display advertising and social media
• Lead role in delivery of public facing digital projects, including ownership of marketing related IT change control
• Oversee digital advertising and own the agency relationship
• Conceptualise and rollout campaign landing pages as and when required
• Drive lead generation through ad-hoc campaigns and ongoing efforts
• Line management of digital marketing team
• Assist and provide input on UX improvement, client journeys and maximisation across the business for both public facing and transactional websites and email communication
• Own UX vendor relationship
• Develop and enable CI standards and drive style sheet application across all digital platforms
• Full oversight of group communications module and delivery of development roadmap
• Oversee traditional and digital marketing monthly metrics reporting pack
• Ownership of online reputation management and community engagement across social media platforms
• Identify customer and industry trends in order to maximise PSG offering

Minimum requirements:

• Completed BCom or BBusSci in Marketing Management
• 7 – 10 years relevant digital marketing experience in any industry
• Proficient in both spoken and written English
• Computer literacy (MS Office; advanced PowerPoint knowledge)
• Basic understanding and proficiency with HTML, UX, Google Analytics, Google Adwords, Product Management and other relevant digital marketing related platforms

Competencies required:

• Solutions orientated
• Organised
• Presentation skills
• Project management skills
• Resilient
• Positive attitude
• Highly numeric/analytical

Deadline:2nd January,2026