Digital Marketing Manager – Blouberg needed at Pam Golding Properties

PACKAGE

• R30 000,00 per month
• 40% contribution towards the cost of your personal Medical Aid Subscription or choose to join a Medical Aid during your employment.

Key Responsibilities

Digital

• Plan and execute digital marketing campaigns
• Measure and analyze performance of digital marketing campaigns
• Generate, edit, publish and share engaging content on the company’s various social media pages (e.g. original text, photos, videos and news)
• Perform research on current benchmark trends and audience preferences
• Brainstorm new and creative growth strategies
• Monitoring and updating pages on Google
• Stay up-to-date with current technologies and trends in digital and social media, design tools and applications
• Perform regular updates to website pages through an internal system and WordPress
• Write creative and insightful copy optimized for the relevant platform and SEO optimized where possible
• Launching and optimising PPC campaigns
• Monitoring budgets and overseeing search platform account
• Tracking KPIs and producing insightful reports

Social

• Plan and execute social media organic and paid campaigns
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Build and maintain the company’s social media presence
• Measure and analyze performance of social media campaigns
• Identify trends and insights, and optimize campaign spend and performance based on the insights
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Manage budgets allocated to marketing campaigns
• Ensure agent’s social media content is consistent, relevant and appropriate in design across all company platforms
• Provide weekly training to agents and teach them how to optimize their social media presence in their hyperlocal area.

Design

• Collaborate with internal teams to create unique marketing collateral
• Amend and populate templates
• Create, manage, and produces digital design solutions for a variety of uses

Education & Experience

• Diploma in Marketing
• Some Agency experience would be advantageous, and should ideally have experience with creative work and processes required to create category defining work.
• At least three (3) years’ experience in a similar role
• Previous experience working in a tech start-up would be a clear advantage
• Proven experience working in omni-channel environment with a digital flair
• Extensive experience in Facebook, Google, Twitter, Instagram, YouTube and other digital interfaces
• Solid experience and appreciation for conventional marketing