Description

• Prioritizing digital as one of the key pillars of our business strategy with a consumer-minded, retail-centric and hyper digital agenda.  
• Creating & maintaining social media advertisement campaigning towards company objectives.
• Web SEO/SEM monitoring and adjustments for ease of access and competitive searching.
• Measurements & reports for ROIs & KPIs.
• Formulating high-quality novel written and visual content for each social media campaign to include all media (photography & cinematography).
• Designing, building & maintaining our brands presence online.
• Building brand awareness by collaborating with relevant influencers.
• Evaluate emerging technologies.
• Managing our online communities to ensure respectful and appropriate engagement.
• Responding to comments on each of our accounts (website, social media etc.)
• Identifying marketing trends to ensure the company is effectively advertising and on the appropriate platforms.
• Brainstorming with the marketing team to plan operations geared towards consumer demand (Black Friday).
• Overseeing customer service provided via social media.

Requirements

Qualifications and Preferable Experience Required:

• Appropriate tertiary qualification (B degree or equivalent in Marketing / Communications / Visual Communications or similar)
• Proficiency in MS Office suite
• Experience in Social Media Management and strategies (Instagram and Facebook Ad Manager is a MUST)
• Experience working as a Digital Marketer / Online Marketer within a retail brand or similar environment
• Must have excellent writing skills
• Content marketing experience
• Adwords competency and understanding implementation
• Mailchimp experience and how to set up lists, create campaigns and schedule campaigns