• My client is seeking a Digital  Marketing Specialist with extensive experience in digital advertising, lead generation, and customer acquisition. The ideal candidate will be responsible for planning, executing, and optimizing performance-based marketing campaigns across multiple digital platforms. This role requires a strong analytical mindset, a deep understanding of paid media strategies, and the ability to drive measurable results through data-driven insights.

Key Responsibilities:

• Develop and execute performance marketing strategies to drive lead generation and customer acquisition.
• Identify and evaluate emerging media, trends, insights, and technologies to enhance paid media campaigns.
• Plan, manage, and optimize paid campaigns across various digital platforms (Google Ads, Facebook Ads, etc.).
• Monitor and analyze key performance indicators to improve campaign effectiveness.
• Implement A/B testing on creatives and landing pages to optimize conversion rates.
• Provide actionable insights from campaign performance data and adjust strategies accordingly.
• Set, manage, and optimize budgets to maximize ROI and acquisition costs.
• Collaborate with design and marketing teams to create compelling ad content and landing pages.
• Generate detailed performance reports and present findings to stakeholders.
• Continuously research industry trends and best practices to stay ahead in digital marketing.

Required Skills & Experience:

• Education: Relevant tertiary qualification in marketing, communications, or a related field.
• Experience: Minimum 5 years of experience in digital or performance marketing, with a strong track record in managing paid media campaigns.
• Paid Media Expertise: Proficient in Google Ads, Facebook Ads Manager, and analytics platforms (Google Analytics, Meta Business Suite, etc.).
• Campaign Analysis: Strong ability to interpret and act on social media and campaign performance data.
• Budget Management: Experience in setting, monitoring, and optimizing campaign budgets to achieve ROI targets.
• A/B Testing & CRO: Experience with conversion rate optimization through testing creatives, copy, and landing pages.
• SEO & SEM Knowledge: Understanding of search engine marketing and keyword strategies.
• Audience Targeting: Experience in analyzing consumer behavior and optimizing ads for different target markets.