Digital Marketing Specialist needed at Badger Holdings Ltd

About the Role

• We’re looking for a Digital Marketing Specialist to lead and optimise our digital campaigns, drive customer acquisition, and elevate our brand presence across multiple channels. This is a unique opportunity to work in a highly regulated industry where creativity meets compliance.

Key Responsibilities

Digital Strategy & Budgeting

• Develop and manage digital channel mix and budget allocation with the Head of Marketing.
• Optimise campaigns for CPL and CPA, ensuring high-performing channels are prioritised.
• Collaborate with the Marketing Analyst for accurate tracking and insights.

Campaign Management

• Execute campaigns across Google Ads, Meta, LinkedIn, YouTube, TikTok, and programmatic DSPs.
• Ensure proper tagging and tracking via Google Tag Manager.
• Drive ROI through PPC and display optimisation.

Analytics & Reporting

• Monitor performance using Google Analytics and other tools.
• Build dashboards and reports to track KPIs and conversion metrics.
• Present actionable insights to stakeholders.

Optimisation & Testing

• Conduct A/B testing and implement CRO strategies.
• Collaborate with UX and creative teams to improve landing page performance.

SEO & Content

• Implement on-page and technical SEO with our front-end developer.
• Conduct keyword research and optimise content for organic growth.

Customer Journey & Compliance

• Align campaigns with lifecycle stages in collaboration with CRM and product teams.
• Ensure all digital content complies with legal and regulatory standards.

Cross-Channel & Agency Collaboration

• Coordinate with email, social, and offline teams for cohesive messaging.
• Oversee agency-managed digital marketing activities.

Job Requirements
Essential Skills & Experience

• 5+ years in digital marketing, with a focus on performance and paid campaigns.
• Experience managing large digital budgets.
• Strong knowledge of PPC, CPC, SEO, and CRO.
• Proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, YouTube, TikTok, and SEO tools.
• Excellent analytical and communication skills.
• Ability to manage multiple campaigns remotely.

Bonus Points For

• Experience in insurance or pet care industries.
• Familiarity with the Australian regulatory environment.
• Diploma in Marketing, Communications, Digital Media, or related field.
• Passion for pets or animal welfare.