Job title : Digital Marketing Specialist
Job Location : Western Cape,
Deadline : November 11, 2024
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Minimum requirements for the role:
- Must have a bachelor’s degree in marketing, communications, or a related field
- Minimum 4 years’ experience in digital marketing, with a proven track record of successful campaigns
- Proficiency in digital marketing tools such as Google Ads, Google Analytics etc. is essential
- Knowledge of HTML/CSS or any web-based website creation tool and web development principles is advantageous
- Must have a strong understanding of digital marketing concepts, including SEO, PPC, social media, and email marketing
- Excellent writing, communication, and analytical skills as well as the ability to work independently and manage multiple projects simultaneously
- Must have strong attention to detail and ability to work in a fast-paced environment
The successful candidate will be responsible for:
- Developing and executing digital marketing strategies to meet company objectives.
- Identifying target audiences and planning digital campaigns that engage, inform, and convert.
- Collaborating with the marketing team to align digital strategies with overall marketing goals.
- Aligning and collaborating with relevant managers regarding department marketing targets and strategies.
- Creating, curating, and managing content for various digital platforms, including social media, blogs, and email campaigns.
- Optimizing content for SEO and user engagement.
- Working with designers to create visually appealing graphics and videos.
- Conducting keyword research and implementing SEO best practices.
- Managing PPC campaigns, including Google Ads, etc.
- Monitoring and analyzing campaign performance and adjusting strategies accordingly.
- Developing and managing social media content calendars.
- Executing social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
- Engaging with followers, responding to comments, and fostering community growth.
- Managing website content and website feel according to corporate identity.
- Designing and implementing email marketing campaigns to nurture leads and retain customers.
- Segmenting email lists and personalizing email content to improve engagement.
- Tracking and analyzing email campaign performance.
- Monitoring and reporting on digital marketing metrics using tools like Google Analytics, HubSpot, and social media analytics platforms.
- Providing actionable insights to improve future campaigns.
- Preparing weekly, monthly, and quarterly reports for senior management.
- Planning, executing, and optimizing paid advertising campaigns on platforms like Google, Facebook, LinkedIn, and others.
- Monitoring ads spend and ROI to ensure budget efficiency.
- Coordinating with external agencies and freelancers as needed.
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now
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