About the job

• The Digital Marketing Specialist is responsible for developing, implementing, tracking, and optimising digital marketing campaigns across all digital channels. This role requires a highly skilled individual who can effectively manage various aspects of digital marketing, including SEO, PPC, content marketing, social media, email marketing, and analytics.

Key Responsibilities:

Strategy and Planning:

• Develop and implement comprehensive digital marketing strategies to achieve business objectives.
• Conduct market research and competitor analysis to inform marketing strategies.
• Set digital marketing KPIs and track progress towards achieving them.
• Collaborate with cross-functional teams to ensure cohesive marketing efforts.
• Ability to seamlessly integrate and optimise all digital and all social channels.

SEO (Search Engine Optimisation):

• Perform keyword research and analysis to identify opportunities for organic growth.
• Optimise website content and structure to improve search engine rankings.
• Monitor and report on SEO performance, making data-driven recommendations for improvement.
• Implement on-page and off-page SEO best practices.

PPC (Pay-Per-Click) Advertising:

• Plan, create, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media.
• Conduct keyword research and bid management to maximise ROI.
• Monitor and analyse campaign performance, making adjustments as needed.
• Develop and test ad copy and landing pages to optimise conversion rates.

Content Marketing:

• Create and manage high-quality content for blogs, websites, social media, and other digital platforms including emails.
• Develop content calendars and ensure timely publication.
• Collaborate with designers, writers, and other content creators to produce engaging multimedia content.
• Implement content marketing strategies to attract and retain customers.

Social Media Marketing:

• Develop and implement social media strategies to increase brand awareness and engagement.
• Manage and grow the company’s social media presence on platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.
• Create and schedule posts, monitor interactions, and respond to comments and messages.
• Analyse social media performance and adjust strategies accordingly.

Email Marketing:

• Plan and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Segment email lists and personalise email content to improve engagement.
• Monitor email performance metrics and optimise campaigns for better results.
• Ensure compliance with email marketing regulations and best practices.

Analytics and Reporting:

• Use web analytics tools (e.g., Google Analytics) to track and measure the effectiveness of digital marketing efforts.
• Prepare detailed reports on campaign performance, measure website traffic, and other key metrics.
• Analyse data to gain insights and make data-driven decisions.
• Provide recommendations for improving digital marketing strategies based on analysis.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in digital marketing.
• Proven track record of managing and optimising digital marketing campaigns across multiple channels.
• Strong understanding of SEO, PPC, content marketing, social media, email marketing, and web analytics.
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEO tools, email marketing software, social media management tools).
• Excellent written and verbal communication skills.
• Strong analytical skills and attention to detail.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Up-to-date with the latest trends and best practices in digital marketing.

Key Competencies:

• Strategic Thinking: Ability to develop and implement effective digital marketing strategies.
• Analytical Skills: Proficiency in analysing data and making data-driven decisions.
• Technical Proficiency: Knowledge of digital marketing tools and platforms.
• Creativity: Ability to generate innovative ideas and solutions.
• Project Management: Strong organisational and time-management skills.
• Collaboration: Excellent interpersonal skills to work effectively with cross-functional teams.

Preferred Skills:

• Experience with graphic design tools (e.g., Adobe Creative Suite) for creating visual content.
• Knowledge of HTML/CSS for minor website edits and email templates.
• Experience with marketing automation tools (e.g., HubSpot, Marketo).
• Familiarity with conversion rate optimisation (CRO) techniques.