eCommerce Content Coordinator – Cape Union Mart needed at Cape Union Mart

Job Description

• We’re looking for a proactive and detail-driven eCommerce Content Coordinator to own the day-to-day management of our website content. You’ll be responsible for planning, briefing, executing & maintaining content across the full customer journey, ensuring alignment with business priorities, brand standards & SEO best practices.
• This role is pivotal in creating a seamless and engaging online experience that drives performance, conversion & customer satisfaction. If you’re someone who thrives in a fast-paced environment, loves working across teams, and has a strong aptitude for systems and eCommerce platforms — we want to hear from you!

Key Responsibilities

Website Content Planning

• Manage and maintain a dynamic content calendar that reflects all campaigns & business priorities
• Identify opportunities to enhance the site experience with relevant and timely content
• Support the end-to-end content briefing process, ensuring deadlines and expectations are met
• Update homepages, landing pages & promotional spaces in line with campaign plans
• Ensure content is brand-aligned, customer-focused & optimized for SEO
• Collaborate with internal teams to deliver timely and accurate content updates

Cross-Channel & Business Alignment

• Align website content with merchandising, marketing & promotional strategies
• Coordinate messaging across email, social, and paid media for a consistent brand experience
• Partner with key stakeholders to support product launches, seasonal campaigns & key trading moments
• Use data and customer insights to refine messaging and prioritise updates

Website Optimisation

• Monitor performance and user behaviour to continuously enhance the website experience
• Apply SEO best practices across content updates and landing pages
• Conduct competitor research and share insights to stay ahead of industry trends
• Explore and test new tools and innovations to drive engagement and efficiency

Back-End Maintenance & Issue Management

• Maintain back-end systems (Amplience, SFCC) with consistent naming conventions and clear content structure
• Proactively identify and resolve issues such as broken links, redirect errors, or load-time challenges
• Escalate site issues appropriately to IT or Customer Service, ensuring timely resolution
• Conduct regular audits and clean-ups to ensure a smooth and error-free customer journey

Who We’re Looking For

• You’re a strong team player who thrives in a collaborative, cross-functional environment. You balance creativity with structure & you’re excited by the ever-evolving world of eCommerce. You’re hands-on, solutions-focused, and bring an ownership mindset to everything you do.

Requirements

• Minimum 2 years’ experience in a similar eCommerce or digital content role
• Relevant tertiary qualification (preferably in digital media, eCommerce, or a related field)
• Hands-on experience with content management systems and eCommerce platforms
• Familiarity with SEO, analytics tools (e.g., Google Analytics), and digital marketing principles
• Strong understanding of UX principles and website content strategy

Competencies

• Highly organized with strong attention to detail
• Fast learner with a natural aptitude for systems and tech
• Excellent written and verbal communication skills
• Proactive and self-motivated – you take initiative and get things done
• Comfortable managing multiple priorities in a fast-paced environment
• Passionate about digital, retail, and creating best-in-class customer experiences online