EL Product Marketing Specialist | ABB

Your role and responsibilities

• In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives.
• Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

You will be mainly accountable for:

• Implements the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
• Achieves product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
• Focuses on achievement of orders and drives continuous improvement in the Net Promoter Score (NPS).
• Executes annual marketing plan in collaboration with relevant division and/or product groups.
• Develops business plans focused on driving business development for a defined market.
• Coordinates market analyses with the Sales team and defines appropriate forecasts and plans related to product marketing.
• Evaluates and shares customer research, market conditions, and competitor data.
• Oversees the sales execution for assigned products by providing relevant materials and guidance to the Sales team(s).
• Drives sales efficiency by providing appropriate product knowledge information and training (both technical and sales) to each salesperson.
• Ensure products are competitively priced and that required margin targets are achieved and maintained 
• Ensure internal and external training with customers are conducted on a regular basis

Qualifications for the role

• BTech/ BEng Electrical Engineering
• 2 to 5 years relevant experience
• Experienced in industrial digital communication protocols