Key Responsibilities 

• Lead the way on measurement and evaluation around Events with the help of our measuring systems. 
• Educate and inspire brand teams with proven results and learnings to shape future briefs and campaigns that are relevant for consumers and customers (and shoppers where required). 
• Develop and deliver all the events programs for all key brands optimizing for maximum efficiency and effectiveness. 
• Work with the Head of Reserve, CP&A and Marketing counterparts to define the appropriate goals, budgets, and strategies to deliver the events calendar. 
• Work with Brand Ambassadors on developing the executional plans to drive cultural relevance via the on trade, events, and influencers. 
• Consult brand teams on ATL campaigns and media plans to ensure consistency with brand and events strategy to Event execution. 
• Set up key mentoring programs against these critical groups and leverage these to drive advocacy, recommendations, and depletions. 
• Manage activation and events agencies to effectively deliver on customer business plans. 
• Work with key agency partners to execute the most efficient and effective experiential events to deliver on core business strategic objectives. 
• Challenge standard practice to ensure Diageo is known as the best in events execution, and share / apply learnings across the different brands. 
• Consolidate reporting on key initiatives and performance and intervene where required. 
• Drive full compliance to DMC, GAR and CARM requirements for all initiatives. 

Minimum Requirements: 

Qualifications 

• Relevant marketing qualification – degree / diploma 

Experience 

• Minimum 5 years’ experience in Customer Planning and Activation / PR / brand ambassador and events roles. 
• Fully adept at localizing global toolkits and engagement platforms into engaging stories, customized to each channel. 
• Expertise in shaping media-worthy narratives that tap into consumer passion points and drive visibility and engagement at scale. 
• Deep knowledge of local media landscape and cultural trends to develop revolutionary communication plans. 
• Strong project management and planning skills. 
• Brilliant relationship-building skills, with a strong ability to be able to work in a complex matrix organization with multiple stakeholders. 
• Experience in other Commercially oriented roles is desirable. 
• Strong interest in data and campaign measuring tools to evaluate effectivity and efficiency of our culture campaigns. 
• Self-motivated and able to actively identify new opportunities and deliver against them. 
• Interest in cultural territories and communities such as food, fashion, film, music, digital lifestyle etc.