General Manager – Home Product needed at MTN

Responsibilities

The General Manager – Home Product Lead will be responsible for the following:

Strategic Leadership and Development

• Support MTN Group’s home strategy by continuously evolving the value proposition and product development for FTTH and FWA offerings to drive take-up growth rate, ARPU growth, and accelerate product launch velocity
• Assist MTN Group Home Leadership in the development of long-term growth plans, identifying new market opportunities and designing home broadband solutions that cater to evolving customer needs
• Own and manage the home product development and innovation, ensuring optimal allocation of resources to strategic initiatives, cost efficiency, and alignment with group targets
• Cultivate an entrepreneurial culture within the team, encouraging innovation, agility, and a proactive approach to problem-solving and opportunity identification

Value Proposition Design & Strategy 

• Lead and define the end-to-end home value proposition and product portfolio strategy—including broadband connectivity (FTTH, FWA), content/OTT bundling, and smart home services driving product penetration rate, customer value index
• Monitor and translate customer needs into targeted offerings, such as differentiated speed tiers, digital bundles, family or SME packages, and OTT/content partnerships
• Responsible to ensure establishment of strategic product frameworks, and modular and scalable offerings that can be adopted and localized by OpCos across varying market conditions

Product Development & Portfolio Management 

• Lead the design, validation, and rollout of new product offerings and bundles that enhance customer value and drive uptake improving bundle attachment rate, Net promoter score by product tier
• Own the full product lifecycle from ideation to market launch, ensuring a customer-first approach, Improvement in product lifecycle ROI through optimized feature design and rollout strategy and continuous product evolution based on usage, feedback, and performance
• Collaborate closely with home technology and customer operations to ensure products are deliverable, supportable, and aligned with overall infrastructure readiness
• Market Research & Customer Insights
• Drive the analysis and interpretation of customer and market research to shape the Group Home’s product roadmap decisions ensuring value propositions are insight-led, segment-relevant, and future-ready
• Monitor competitor offers, pricing strategies and industry innovations to ensure the home product portfolio remains differentiated and responsive across markets
• Leverage internal BI and customer analytics to optimize product performance and iterate accordingly that maximizes uptake, engagement, and lifetime value

Operational Delivery & Opco Support

• Ensure effective implementation of Group-developed value propositions across all Opcos by supporting localization, go-to-market alignment, and performance tracking
• Guide the Opco home commercial and product teams to adapt Group-level offerings to local customer segments, pricing elasticity, and infrastructure maturity
• Continuously analyse in-market product performance across Opcos, providing ongoing support to refine the central product roadmap based on uptake, customer feedback, and market dynamics
• Act as a commercial advisor to Opco leadership by offering hands-on support during launch cycles, market pilots, and new segment penetration efforts

Innovation & Capability Development

• Drive innovation within the home business, encouraging creative thinking and the exploration of new ideas and technologies
• Act as a thought leader for innovation in the home space, continually exploring new business models and digital partnerships
• Collaboration (Formal and Informal Relationships)

Formal Relationships:

• Group Home Commercial, Sales & Distribution, Customer Service Delivery, Pricing, Finance, Technology teams and respective functional leads
• OpCo Home Functional Teams

Informal Relationships:

• Regulatory & government bodies, Market Research Agencies and Innovation Hubs, Customer Experience, and Insight Teams

Qualifications

Education:

• Bachelor’s degree in business, Engineering, Telecommunications, or a related field
• Master’s degree (MBA) or similar postgraduate qualifications is highly desirable

Experience:

• 12 years of experience in Value Proposition product management, commercial strategy, or innovation roles with at least 5 years of leadership experience within telecom, technology, or digital services industry
• Proven experience in leading Home Value Proposition and product portfolios, specifically launching FTTH and FWA solutions targeted at mass-market or low-income segments, with a strong track record of driving commercial success in similar markets or business units
• Strong domain expertise in home broadband technologies, services, and customer use-cases, with a deep understanding of FTTH, FWA, in-home connectivity, and the evolving needs of residential customers
• Experience working in greenfield or transformation environments, with ability to build and scale from scratch 
• A strong exposure to African or emerging markets, with an understanding of consumer behaviour, market challenges, and localization needs
• Experience working in cross-functional, matrixed environments, influencing senior stakeholders, and mobilizing execution across diverse teams

Core Competencies:

• FTTH/FWA Product Lifecycle Management
• Home Value Proposition Design & development
• Customer Segmentation & Targeting
• Go-to-market Strategy Development & Execution 
• Commercial Impact Assessment & Optimization

Apply Before 08/07/2025