• Design visual content for marketing purposes
• Design of posters, banners and web-based assets used to market productions, events, programmes and courses.
• Design of marketing material that is used to advertise specific activities and/or items which affect the MTF.
• Ensuring that all designs adhere to the MTF CI and the specific CI of the specified business unit, if and where applicable.
• Interpret design briefs in order to design relevant and contemporary assets
• Guide the process of obtaining clear ideas of what to design for the specified project/event.
• Conceptualise a design that meets both the brief requirements, as well as marketing needs.
• Ensure that designs remain relevant and relatable to contemporary audiences/markets, while remaining true to the project/event and the institution.
• Conceptualise visual designs that work across multiple platforms
• Conceptualise abstract ideas into concrete and relatable designs that work on a marketing front, while still communicating the essence of the product/event.
• Keep abreast of current and upcoming design trends and language to remain relevant within a popular culture space.
• Conceptualising the visual identity of the designed projects and often assist with the direction of photoshoots where the photos are used for poster design.
• Forecast design trends in order to ensure a contemporary design language
• Provide designs that speak to and challenge current design trends that aim to constantly be ahead of the curve.
• Ensure that the design language not only speaks to current and forecasted trends, but still remains true to the client/product, as well as the MTF.
• Evaluate designs received from partners
• Provide partners who will be designing assets with thee MTF CI and logos and guide them through the design language.
• Ensure that the received designs speak to the MTF’s CI, while also speaking to the partner’s identity.
• Procure printed assets for marketing purposes
• Responsibility includes the export and process of printing material with external suppliers.
• The graphic designer has a strong understanding of logo design, typography, colour, web layout design, print production and image selection and knows how to use these tools in order to conceptualise and create striking and strong designs that aid the marketing team in promoting the essence of the project/product.
• Obtain quotes for the printing of marketing material.
• Provide print-ready files to chosen supplier and ensure that proofs are correct.
• Ensure that the quality of the prints is up to standard and correct.
• Ensure that printed assets are distributed to the correct departments for installation/distribution.

PREFERRED QUALIFICATIONS, SKILLS, EXPERIENCE EDUCATION

Qualifications

• A formal qualification in graphic design,
• Further qualification in communication, art direction and arts management is preferable but not essential.

Experience

• At least 5 years’ experience in the graphic design/art direction field and experience in conceptualizing abstract ideas and briefs.
• Experience with MAC and the Adobe Suite.
• Proficiency in Microsoft Office.
• Preferable experience in the artistic/creative industry, as well as corporate.
• Experience in artistic mediums.