Graphics Designer Lead: Sunbet needed at Sun International

Qualifications

• 3-Year Diploma / Degree in Graphic Design, Visual Arts, or related field
• Presentation of an artistic portfolio 

Experience

• 8-10 years’ experience in graphic design, inclusive of 3 years in a supervisory/lead role

Key Performance Areas

• Lead the design team, ensuring alignment with the company’s vision, brand standards, and marketing objectives
• Develop and present high-level design plans for campaigns, promotions and other marketing projects/initiatives
• Ensure design work is completed on time, to specification and with high-quality standards, driving innovative solutions
• Proactively identify potential risks related to design projects (e.g., tight deadlines, resource constraints) and develop plans to mitigate them
• Oversee the conceptualisation, development and execution of design solutions across multiple media channels (e.g., digital, print, video etc)
• Manage design projects from initial brief through to final delivery, collaborating with marketing, product teams and external agencies
• Ensure that design concepts align with business and marketing objectives while maintaining a consistent brand identity
• Present and explain design concepts to stakeholders, adjusting based on feedback to meet business requirements
• Lead brainstorming sessions to encourage new, innovative ideas and collaborate with cross-functional teams to refine concepts
• Oversee the development of high-quality design materials, ensuring consistency in visual storytelling and branding across all deliverables
• Provide guidance on design techniques and refine complex design elements (e.g., 3D elements, animation, interactive designs etc) to elevate creative output
• Conduct quality assurance to ensure all designs meet technical and creative standards, are on-brand, and comply with all guidelines
• Ensure that all designs comply with industry standards, copyright laws and regulatory requirements
• Maintain and evolve the brand’s visual identity, ensuring consistency across all media and touchpoints
• Encourage innovation and push creative boundaries while ensuring that designs adhere to the brand’s core values and messaging
• Conduct regular audits of brand assets and design work to ensure they stay current and aligned with business goals
• Manage design files and assets using version control and naming conventions to ensure efficient team collaboration and file accessibility
• Establish and refine workflows to streamline design processes and ensure on-time project delivery
• Mentor, guide, and support a team of designers, fostering a culture of creativity, accountability, and professional growth
• Conduct regular one-on-one meetings, providing constructive feedback, coaching, and career development opportunities for team members
• Identify areas for improvement and skill development, offering training and learning opportunities to design team
• Manage team performance, conducting performance reviews, providing feedback and implementing growth plans as necessary
• Continuously evaluate and improve internal workflows, design processes and team structures to optimise efficiency, reduce bottlenecks and enhance output quality
• Develop metrics to track the return on investment (ROI) of design projects and initiatives
• Leverage data and analytics to inform design decisions, such as analysing user behaviour, feedback to continuously improve the design process and output