Key performance areas:

• To drive the overall optimisation of the Communications, Marketing & Tourism value chain through effective strategic planning, directing and alignment of functional management frameworks and operational delivery.
• Develop and manage a communication and brand management framework that establishes and aligns the service delivery value chain and organisational needs with brand architecture, communication strategy and the City’s vision
• Develop, plan, implement and drive a Communication and Branding Management strategy in response to the overall strategy
• Render effective direction in terms of the development, implementation and governance of media strategies across the organisation
• Initiate and guide the management of consumer marketing research quantitative analysis, ensuring sustainability and growth
• Ensure effective marketing and communication integration and governance through correct brand positioning, selection and management of service providers
• Ensure effective financial management, control and corporate governance throughout area of accountability
• Drive an aligned client service excellence culture which builds enduring rewarding relationships, proposes innovations and allows others to provide exceptional client service
• Lead and manage direct and indirect teams by providing context, setting performance standards and educating on process, quality and policy

Core Requirements:

• Postgraduate Degree in Marketing or Communications or Digital Business or equivalent NQF Level 7 qualification
• 10+ years’ management experience in a service delivery environment, of which at least 5 years should have been at Senior Management level
• Leadership capability with a proven track record in a complex service delivery operational environment
• Highly creative/innovative thinker
• Analytical and tactical thinker
• Excellent writing skills (press releases, annual reports)
• Knowledge of the basic tenets of marketing and communication
• The ability to work well under pressure and meet strict deadlines