Head of Marketing Job at Belgotex Floors

Responsibilities 

• Develop and implement an integrated marketing strategy aligned with Belgotex’s business, brand, sales and growth objectives.
• Lead brand positioning, messaging and customer value propositions across relevant markets and channels.
• Drive campaigns and initiatives that generate qualified leads, strengthen sales pipeline and support conversion.
• Partner with Sales and Commercial teams to align marketing activity with customer priorities, product launches and growth opportunities.
• Lead product marketing, launch planning, product storytelling, category messaging and value-proposition development.
• Use customer insights, competitor intelligence, market research and campaign analytics to guide marketing and commercial decisions.
• Lead digital marketing across website, search, social media, email, marketing automation and CRM-enabled activities.
• Improve digital and physical customer journeys, including showrooms, trade events, sample requests and customer communications.
• Manage marketing budgets, agency partnerships, campaign governance, the marketing calendar and return-on-investment reviews.
• Lead, coach and develop the Marketing team.
• Build capability across brand, digital, analytics, product marketing, content, customer experience and campaign management.
• Collaborate closely with Sales, Product, Design, R&D, Manufacturing, Supply Chain, Finance, Customer Services and other relevant business teams.

Requirements

• A relevant degree in Marketing, Business Management, Commercial Management, Communications or a related field.
• 8 to 12 years’ progressive marketing experience.
• At least 5 years’ experience in a senior marketing leadership role with people-management accountability.
• Strong knowledge of brand strategy, product marketing, digital marketing, campaign management and customer insight.
• Experience across marketing analytics, CRM, trade marketing, agency management, budget control and commercial performance reporting.
• Proficiency in Microsoft 365, CRM platforms, marketing automation tools, website analytics, social-media platforms, reporting dashboards and project-management tools.
• The ability to travel to customers, trade partners, showrooms, branches, events and market activations as required.
• Experience within manufacturing, building materials, interiors, design, FMCG, retail, B2B, specification-led sales, construction, flooring or related commercial environments would be advantageous. A relevant postgraduate qualification or professional certification would also be advantageous.

Competencies: Individual Contributor

• Valuing Differences - Working effectively with individuals of diverse cultures, interpersonal styles, abilities, motivations, or backgrounds; seeks out and uses unique abilities, insights, and ideas from diverse individuals.
• Work standards - Setting high standards of performance for self and others; assuming responsibility and accountability for successfully completing assignments or tasks; self-imposing standards of excellence rather than having standards imposed.
• Initiating Action - Taking prompt action to accomplish work goals; taking action to achieve results beyond what is required; being proactive.
• Planning and Organising - Establishing an action plan for self and others to complete work efficiently and on time by setting priorities, establishing timelines, and leveraging resources.
• Continuous Learning - Actively identifying new areas for learning; regularly creating and taking advantage of learning opportunities; using newly gained knowledge and skill on the job and learning through their application