Job title : Head of Paid Media
Job Location : Western Cape, Cape Town
Deadline : November 14, 2024
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Duties and Responsibilities:
- Manage the Paid Media Team: Oversee and develop the in-house team responsible for paid media strategies and execution.
- Budget Management: Handle a multi-million Rand paid media budget, ensuring optimal allocation and ROI across various campaigns.
- Campaign Strategy Development: Create comprehensive paid media strategies aligned with overall marketing objectives.
- Performance Optimization: Continuously analyze and optimize paid advertising channels to improve performance metrics.
- Reporting and Analysis: Generate detailed reports on campaign performance, providing insights to internal and external stakeholders.
- Cross-Channel Coordination: Collaborate with other marketing teams to ensure cohesive messaging across all paid media platforms.
- Market Research: Conduct market analysis to identify trends and opportunities for paid media initiatives.
- Vendor Management: Manage relationships with external agencies and vendors involved in paid media campaigns.
- Compliance and Best Practices: Ensure all campaigns adhere to industry standards and best practices in digital marketing.
- Training and Development: Mentor team members and provide training on the latest tools, technologies, and strategies in paid media.
Requirements:
- Relevant tertiary education
- 7+ years of experience in managing paid media campaigns across various platforms
- E-Commerce OR Digital Agency experience
- Proven track record of running high-performance paid media campaigns
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now
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