About the role

• The GVI Group is looking for an experienced paid media and performance marketer to drive the next stage of paid media growth. Currently relying heavily on Google Search ads, we’re looking for an expert to further optimise these existing, well performing ads, while driving new, accelerated growth through paid social and other, new channels.
• The goal of this role is to significantly drive growth in the number of bookings from paid channels by taking overall responsibility for building and delivering a predictable and scalable customer acquisition strategy. 

You’ll be responsible for:

• Complete ownership: Management of all current and new paid campaigns from strategy to execution, across Google, Meta, TikTok & Bing for the GVI, Bushwise, Outsourcery and GVI Foundation brands.
• Continuous optimisation: Responsibility for deciding upon the best set up and optimization strategy across account structure, campaign, keyword & big strategy, CPC, CTR, CPL, impression share and more. 
• Aggressive growth: Test and then scale new platforms or opportunities to expand our reach and/or lower our cost-per-acquisition.
• Reporting excellence: Produce timely, accurate and clear daily, weekly and monthly reports that provide analysis around ROI, campaign performance and conversion patterns as required by the business on Google Sheets, Excel and LookerStudio.
• Performance Analysis: Analyse performance and understand the details and effectiveness of each campaign and adopt a continual test and learn approach.
• Budget management: Advise on and allocate digital marketing budgets, constantly analysing spend and recommending changes as necessary to ensure optimisation.
• Tracking & attribution: Ensure tracking between all paid platforms and Salesforce is seamless. 
• Compliance: Ensure compliance with privacy standards (GDPR, CCPA, etc.) within tracking systems.
• Product knowledge: Stay up to speed on all products across the businesses. 
• SEO: Manage the external SEO freelancers overseeing implementation and strategy.
• Creative collaboration: Collaborate with communications and creative teammates to produce highly engaging, industry leading creative assets. 
• Team collaboration: Collaborating with the operations, development, analytical, creative and outreach teams to ensure efficient, effective and scalable processes.
• Finger on the pulse: Stay up-to-date with digital marketing and paid media trends, and potential new channels and strategies to keep us ahead, including attribution, and programmatic media buying.

About you

• This role sits within the GVI Marketing team and you will work closely together to achieve and exceed their collective goals. Some of the team’s values are: Positivity, Collaboration, Flexibility & Agility, Accountability, Embracing of Change and Innovative. 

You’ll fit into this team well if you check several of the below boxes: 

• Personal attributes:
• Sharp, quick, capable & intelligent
• Ability to work under pressure & meet deadlines
• Happy juggling multiple tasks and priorities
• Adaptable and resilient 

Who we’re looking for?

Experience: 

• Successful track record in a performance marketing or paid media role with annual budgets in excess of £1m.
• Experience with building a performance marketing engine across tracking, attribution, automation, and optimisation.
• Commercial growth: You’re obsessed with driving growth every step of the way – across CTR, conversion rate, CPL and CPA. 
• A structured approach: You’ve got tried and tested approaches, processes and structures to manage multiple, large paid media accounts while not missing the detail.  

A good communicator: 

• You’re skilled at communicating technical and complex concepts to non-technical colleagues outside of paid media. 
• You’re confident with presenting and working in an international environment with various stakeholders.
• A team player: You’re a natural at working collaboratively within a big marketing team, and you’re well respected by your colleagues.  
• Proactivity: You use your initiative to learn about GVI, its product range and the marketplace, and use it to continuously drive performance improvements.
• An analytical mind: You can pull, clean and analyse data easily and efficiently, with skills and presenting data clearly for various stakeholders.

Required skills

• 8+ years experience within paid media 
• 5+- years of experience in a marketing agency
• 3+- years experience managing campaigns across Meta
• 1-2 years experience managing campaigns on TikTok 
• Google Ads certified (in-date)
• Google Analytics certified (in-date)
• Google Tag Manager
• GA4
• Salesforce
• Excel 
• Basic experience with Bing advertising

Ideal skills

• Meta Blueprint Certification
• Salesforce 
• Hubspot
• LookerStudio
• Project management tools such as Trello or Monday.com.
• Experience managing B2C campaigns which target Gen Z and/or are within the travel sector.
• Travel experience
• 1-2 years team management experience