Head of Sportsbook (SunBet) (Sandton) needed at Sun International

Description

• The Head of Sportsbook is a senior leader responsible for co-shaping and executing the strategic commercial vision of sportsbook across all sports.
• The role drives sustainable growth, profitability and market leadership by leveraging data-driven commercial insight, customer behaviour analysis and market intelligence to optimise pricing, offers and product positioning.
• This role will ensure that sportsbook delivers compelling, differentiated proposition, maximises customer value and aligns vendor and internal capabilities with long-term strategic goals. 
• Own the commercial performance of sportsbook, driving revenue, margin and customer engagement
• Define and execute pricing, offers and promotions strategy to maximise both customer value and profitability
• Use analytics and market insight to guide commercial decision-making, including testing, forecasting, and performance optimisation
• Identify new opportunities to differentiate the sportsbook, grow market share and improve customer retention
• Set daily and seasonal pricing strategies, ensuring competitiveness across key sports
• Design and implement boosts, campaigns and event-driven promotions that create value for customers and drive engagement
• Use segmentation and behavioural insight to personalise offers and improve lifetime value
• Help shape the sportsbook product and markets in line with commercial priorities and customer demand
• Balance competitiveness with sustainable profitability through risk and exposure management
• Serve as a senior business lead for vendors, ensuring the platform delivers on commercial objectives, feature enhancements and operational excellence
• Monitor vendor performance, including pricing engine functionality, market coverage and responsiveness
• Identify opportunities to optimise vendor-provided products and services to enhance the sportsbook commercial performance
• Partner with the Head of Analytics to ensure all commercial decisions are insight-led
• Work with product, marketing, and CRM teams to ensure commercial initiatives are aligned and measurable
• Lead, develop and inspire the sportsbook commercial team, fostering a culture of performance, innovation and accountability
• Contribute to the wider Sportsbook Leadership Team with strategic commercial insight and planning
• Ensure all sportsbook activity is compliant with regulatory and responsible gambling standards 
• Manage exposure, limits andmarket integrity with vendors and internal risk

Requirements

• B Degree in Business, Economics, Sports Management or related field 
• 7+ years’ relevant experience in sportsbook, gaming or commercial betting roles
• Inclusive of 4 years’ experience in a leadership role, managing commercial teams, shaping pricing strategy and delivering revenue/margin growth