Main Accountabilities:

Insights Support:

• Supports the daily collection and entry of competitor data across key markets for Exams and Cultural Engagement.
• Supports the collection of markets/segment/audiences data from central internal and external sources.
• Supports the data collection/entry for quarterly Cultural Engagement and Exams insights packs.
• Support in admin tasks, tools, design and execution of inhouse primary/secondary research exercises (surveys, polls, etc).
• Conducts basic desk research.
• Supports the creation of data analysis summaries for regional, cluster and country marketing teams.
• Iterates data as required based on regional and country specific needs.
• Supports regional insights requirements, using existing templates and working with the insights and marketing team to develop new templates if required and providing support.
• Tests data accuracy and interference to gauge effectiveness and implements improvements based on results.

Managing self and others

• Builds an understanding of the data context, opportunities and challenges, to ensure that data management and reporting is based on business needs.
• Seeks feedback from regional insights on data collection and analysis, making amendments based on that.
• Maintains and updates insights database across all regional platforms, ensuring it is up-to-date.
• Ensures all data is, consistent in terms of categories, quality and accuracy and optimised for use in insights and marketing plans.

Relationship and Stakeholder Management

• Collaborates with the marketing teams in the regional insights and marketing teams to define, measure and improve data collection and analysis.

Minimum/Essential Qualifications:

• Relevant degree or demonstrable equivalent level of experience

Role specific knowledge and experience:

• Experience of data collection methodologies within a complex organisation  
• Experience in analysing different sets of data.
• Experience using Microsoft excel or different database software.
• Stakeholder engagement

Desirable

• Experience in managing and commissioning market insight and analytics tasks/projects and initiatives within a large and complex organisation.