KEY RESPONSIBILITIES:

Digital Media: content creation, design and publishing

• Responsible for the execution of digital campaigns.
• Responsible for the digital media platforms in terms of marketing, corporate and stakeholder communication
• Ensure that the University’s brand strategy is applied to all digital platforms.
• Help to identify brand ambassadors on the different campuses and support the campaigns that result from this.
• Support senior digital marketers in digital advertising campaigns.
• Stay up to date with the latest trends and layouts on different media.
• Sound knowledge of software and relevant content management systems.

Monitoring and engagement

• Monitor official NWU social media platforms daily. 
• Monitor the NWU Brand on various social media platforms with monitoring tools.
• Proficient: Knowledge of principles for providing customer and personal services, managing relationships with customers through various channels
• Knowledge of tertiary environment.
• Language Ability to function within the multilingual policy of the University and its different target audiences.
• Advanced: High level of competency in terms of computer literacy. 
• Advanced: High level of photography, videography – capturing and editing aimed at creating and curating content across various platforms.
• Advanced: Marketing automation software, Web Analytics Tools, Content Management Systems, SEO Tools, Graphic Design Tools, Social Media Management Tools, CRM Systems & A/B Testing Tools.
• Advanced: Managing and optimising online ad campaigns across platforms.
• Advanced: Leveraging social media platforms effectively for marketing purposes and analysing data to measure the effectiveness of marketing campaigns and make data-driven decisions. 
• Driver’s license and willingness to travel.
• Proven knowledge of content management systems as well as a thorough knowledge of trends in digital media environment.

Minimum requirements

• A bachelor’s degree (NQF level 7) in Marketing or Communication.
• A minimum of three (3) years’ work experience in the field of digital media marketing and communication which includes digital media content creation, publishing, design and monitoring.

ADDED ADVANTAGES & PREFERENCES:

• Photography and videography knowledge.
• A minimum of three (3) years previous experience in the field of digital media advertising – compiling and execution.