Junior Marketing Copywriter | WeBuyCars
Job Location : Gauteng, Centurion
Deadline : January 30, 2026
About the Role
The Junior Copywriter drives high-RPM brand narrative by managing creative data and ensuring 100% compliance with automotive marketing standards. Utilizing HubSpot for campaign orchestration and Salesforce for audience analytics, the copywriter mitigates operational risk in digital communication. Their expertise leverages data-driven insights to optimize content conversion and ensures the commercial success of the national automotive retail platform.
Role Description
- Are you a wordsmith with a passion for storytelling and marketing? WeBuyCars is looking for a self-motivated and detail-oriented Junior Marketing Copywriter to join our growing Marketing team. If you have a keen eye for detail, a flair for crafting engaging content, and a strong understanding of brand messaging, this is the perfect role for you!
Key Responsibilities:
Writing & Editing
- Craft clear, concise, and engaging content for various marketing channels.
- Edit and proofread content to ensure grammar, tone, and style consistency.
- Adhere to WeBuyCars’ brand voice and messaging guidelines.
Creative Content Development
- Generate fresh ideas, wordplay, and compelling messaging.
- Develop engaging copy for traditional and digital marketing platforms.
Marketing-Specific Copywriting
- Write engaging social media content for platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Create effective digital copy, including subject lines, body copy, and calls-to-action (CTAs) that drive conversions.
Technical & Research Skills
- Update and edit content within content management systems (CMS).
- Conduct research and fact-checking to ensure content accuracy and credibility.
Role Requirements
- Degree in English, Communications, Journalism, Marketing, Publishing, or a related field.
- 2-3 years of experience in copywriting, copy-editing, communications, marketing, or related fields.
- Fluency in English.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
- Strong writing and editing skills with exceptional attention to detail.
- Ability to craft compelling narratives and align messaging with brand guidelines.
- Creative thinking and problem-solving abilities.
- Ability to work under tight deadlines and manage multiple projects simultaneously.
- Strong research skills to ensure factual accuracy in all content.
- A team player with strong collaboration skills.
Career Growth & Education
A degree in Journalism, English, or Marketing is the preferred foundation, with growth supported by mastering SEO and digital performance metrics. Professionals can advance to Senior Copywriter or Content Strategist roles by pursuing specialized bootcamps in AI-driven copywriting. Obtaining professional certifications in digital marketing provides a pathway to senior leadership in the global e-commerce and automotive sectors.
Salary & Financial Insight
Estimated monthly salaries range from R15,500 to R26,500, reflecting the technical and creative nature of digital retail. Young professionals should focus on early financial literacy and starting a consistent savings habit in tax-free savings accounts to build long-term capital.
Interested and Qualified candidates should Click here to Apply Now
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