Main Purpose:

The Lubricants Marketing Manager is responsible for developing and executing marketing plans that will increase brand awareness, generate leads, and drive sales for Puma Energy. The Marketing Manager will work closely with the Africa Marketing Lead, General Manager, and Retail Manager to develop and implement marketing strategies that align with Puma Energy’s overall business goals.

KEY RESPONSIBILITIES 

Planning

• To provide a detailed plan of possible marketing campaigns
• Do detailed research on operating environment
• Conduct market research to identify target audiences and develop marketing messages that resonate with them
• Identifying opportunities for marketing Puma Energy Lubricants
• Detailed analysis of cost vs benefit, pre and post ROMI will be critical
• Create and manage marketing campaigns, including advertising, public relations, and social media

Execution and Tracking

• Work with the sales team to develop and execute marketing campaigns
• Support our B2C Lubricant manager with Distributor marketing initiatives, incentives and toolkits
• Track and analyze marketing results to measure effectiveness of marketing campaigns
• Stay up-to-date on marketing trends and best practices in the industry
• Prepare and monitor marketing budget and spend on a quarterly basis

Compliance Management

• Ensure that all marketing brand guidelines are adhered to

Reporting

• Monthly reporting on marketing trends in country
• Reporting on relevant campaign performance metrics
• Prepare pre and post ROMI for all campaigns

Educational requirements

• Bachelor’s Degree in Marketing, Business Administration or a related field

Experience: 

• 5+ years of marketing experience, experience in Lubricant marketing is mandatory
• Strong understanding of marketing principles and best practices
• Experience in a multinational company with matrix organizational structure

Requirements:

• Strong creating, developing and execution of marketing campaigns
• Strong analytical and problem-solving skills
• Ability to work independently
• Strong financial/accounting background 
• Accountability

Skills:  

• Interpersonal skills
• Organized
• Resilient
• Strong marketing and sales skills
• Creative
• Strong analytical skills
• Proactive
• Comfortable working with multiple IT systems MS Office, Navision, etc.
• Knowledge of database systems would be advantageous 
• Commercial awareness / acumen