Job Purpose

• Establish and drive strategic direction and execution of the data, campaigns and reporting enablement for the VAPS channels and products. Manage the optimal use of data for all Value Added Product campaigns and data (sales, collection, retention, service, admin and marketing). Track, influence, provide solutions and escalate any factors that might affect performance. Provide input to the rules determining contact data use and monitor controls and measure adherence to those rules.

Responsibilities

Campaign and Reporting Strategy

• Make recommendations to improve reporting and analytics systems and platforms, contributing to the continuous improvement and refinement of Channel,  data, campaigns and analytics strategy.

Stakeholder Engagement

• Develop stakeholder engagement through identifying stakeholders, finding out their needs/issues/concerns and reacting to these to support the communication of business information and decisions.

Leadership and Direction

• Communicate the actions needed to implement the function’s strategy and business plan within the team; explain the relationship to the broader organisation’s mission, vision and values; motivate people to commit to these and to doing extraordinary things to achieve local business goals.

Operations Management

• Oversee an functional area with guidance from senior colleagues. Could involve responsibility for development or delivery (or both). Supervise others working within established data systems.

Project Management

• Plan and manage the delivery of projects within an area of professional expertise, using an appropriate project management methodology to give assurance that intended outcomes are achieved.

Information and Business Advice

• Provide specialist advice on the interpretation and application of analytics systems, policies and procedures, resolving complex or contentious queries and issues and enabling others to take appropriate actions.

Campaign Governance

• Ensure project compliance with the organisation’s wider program and/or portfolio management decision-making structures and processes.

Data Collection & Analysis

• Use, coordinate and advise on the use of data from a wide range of sources to analyse key themes and identify possible impacts on the business.

Insights and Reporting

• Contribute to the design and creation of reporting strategies and templates. Lead execution of complex reports, identifying and interpreting complex patterns and trends, and translating those insights into actionable recommendations. 

Performance Management

• Develop and propose own performance objectives; take appropriate actions to ensure achievement of agreed objectives, using the organisation’s performance management systems to improve personal performance. Manage and report on team performance; set appropriate performance objectives for direct reports or project / account team members and hold them accountable for achieving these, taking appropriate corrective action where necessary to ensure the achievement of team / personal objectives.

Organisational Capability Building

• Use the organisation’s formal development framework to identify the team’s individual development needs. Plan and implement actions to build their capabilities. Provide training or coaching to others throughout the organisation in own area of expertise to enable others to improve performance and fulfill personal potential.

Personal Capability Building

• Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching; gain or maintain external professional accreditation where relevant to improve performance and fulfill personal potential. Maintain an in-depth understanding of technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.

Education

• Relevant Degree/Diploma (Essential)

Experience

• 6 or more years’ experience in Campaign Management (Essential); Knowledge of Diallers (Essential); Knowledge of Operations and Marketing (Advantageous); Short Term and Long-Term Industry experience (Advantageous); Experience in dealing with multiple stakeholders (Advantageous). 3 to 6 years’ experience in planning and managing resources to deliver predetermined objectives as specified by more senior managers (Essential)