Marketing and Communications Specialist – Agriculture Job at Mayfly Agri Ltd

• An established manufacturer and distributor of agrochemical products is seeking the above to be responsible for strengthening, protecting, and growing the brand across local and international markets. This role drives brand visibility and effective marketing execution, while working closely with the Commercial and Science teams to support business growth.

Minimum requirements for the role:

• Must have a Degree in Marketing, Brand Management, Agriculture, or related field
• Minimum 3+ years’ experience in brand management or marketing and communications
• Previous experience in agriculture is necessary
• Excellent communication, presentation, and project management skills
• Proficiency in digital marketing tools, analytics, & CRM systems (Monday.com will be an advantage)
• Creative thinker with strong analytical ability and commercial awareness
• Excellent communication in English, written and spoken. Ability in Afrikaans would be an advantage

The successful candidate will be responsible for:

• Executing brand strategy in line with company objectives.
• Ensuring consistent brand identity across all communication platforms and global markets.
• Conducting market research and competitor analysis to guide positioning, messaging, and growth strategies.
• Planning, executing, and evaluating marketing campaigns, product launches, and promotional activities.
• Managing digital channels, including website content, social media, and online campaigns, to strengthen brand visibility and engagement.
• Overseeing the design of marketing materials such as brochures, packaging, presentations, and PR content.
• Coordinating and managing participation in trade shows, conferences, and industry events.
• Providing the commercial team with marketing tools, content, and training support.
• Supporting distributor and partner networks with localized brand and marketing materials.
• Managing and procuring promotional items.
• Planning and coordinating events.