Purpose of the Position:

• Are you a die-hard sports fan with a knack for marketing automation? Do you live and breathe Premier League excitement? If so, we have the perfect role for you!
• We’re on the hunt for a Marketing Automation Specialist with a passion for sports and a keen interest in lifecycle marketing. In this role, you’ll be instrumental in shaping and executing our Customer Value Management (CVM) strategy specifically tailored for our Premier League mobile Showmax streaming product across sub-Saharan Africa.
• As the Marketing Automation Specialist, you’ll take ownership of the day-to-day execution of all CRM marketing initiatives. From crafting engaging email campaigns to orchestrating targeted push notifications, in-app messages, and SMS blasts, you’ll be the driving force behind our efforts to connect with sports enthusiasts and maximize customer engagement.
• We’re seeking someone who not only thrives in the world of marketing technology and automation but also possesses a deep understanding of sports culture and fan behavior. Prior experience in executing behavior-based lifecycle marketing campaigns is highly advantageous, especially within the context of sports entertainment.
• If you have an analytical mindset and enjoy diving into the nitty-gritty of segmentation and customer journey optimization, while also keeping an eye on the bigger picture of driving business results, then you’ll feel right at home in this role.
• Reporting to the Senior Manager of CVM, you’ll collaborate closely with key stakeholders across departments to ensure alignment and synergy in our marketing efforts. This is an exciting opportunity to combine your passion for sports with your expertise in marketing automation to make a tangible impact in the fast-paced world of streaming entertainment.

Relationship Management

• Act as a custodian of the Showmax personalized messaging engagement platform you will be responsible for looking at user behavior to leverage insights to drive interactions through email, push messaging, web messaging, in app messages or re-targeting
• Assist in planning, executing, briefing trigger, lifecycle and marketing related digital messaging across multiple countries
• Execute in conjunction with marketing and product, A/B testing of messaging to optimize key metrics
• Manage and maintain strong cross-functional stakeholder relationships across multiple teams (Product, Analytics, Dev, Design, in country teams)

What will you do – Campaign Management

• Set up, test and send email, push and SMS campaigns.
• Manage and execute the BAU sports messaging calendar.
• Analyze and share campaign results with the team.
• Help developing targeted communications campaign to behavior-based audiences.
• Run A/B tests to optimize current campaigns and find new opportunities.
• Work cross-functionally, partnering with technology, data and marketing teams to execute on strategies that drive each of the lifecycle stages. (Lead nurturing / customer onboarding / Engagement / churn management)

Qualifications

• A Degree in Business Management / Marketing or equivalent qualification

Experience and skills

• A minimum of 5 years of product management / CRM marketing experience.
• Experience in Digital Marketing / Customer communication through Digital Channels.
• Customer Lifecycle Management experience (CVM).
• Strong analytical background.
• Possess strong quantitative and problem-solving skills, innovative thinking and vision.
• Media, Telecommunications and/or eCommerce experience preferred.

Technical Competencies

• Experience in online CRM and campaign management tools and any other personalised/below the line digital Marketing and engagement tools.
• Knowledge of how to use tools such as SendGrid, Braze, Salesforce, Silverpop, Mparticle, etc.
• A good understanding of CRM tools, automated journeys, segmentation & targeted messaging, and Customer Data Platform use cases.
• Experience in HTML, SQL or other programming language is a plus.
• Knowledge of email regulations, best practices and compliance internationally in various regulatory regimes (e.g., GDPR CCPA, POPIA).