Job title : Marketing Campaign Manager
Job Location : Western Cape, Cape Town
Deadline : November 10, 2024
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Job Objectives
Brand Strategy Implementation
- Develop, plan, implement and track the annual brand strategy for a specific portfolio.
- Research the customer market on an on-going basis to ensure relevance of communication.
- Have a thorough understanding of the media within a specific division to ensure that communication reaches the relevant target market effectively.
- Consistently research current economic trends and the impact thereof on brands.
- Measure the effectiveness of the marketing plan through continuous analysis and reporting.
Alignment of Communication & Advertising
- Align all communication and advertising endeavours with the annual Brand strategy in terms of the look, feel, price and product offering.
- Ensure that all media selections are efficient and in line with the brand strategy.
- Coordinate and participate in promotional activities.
- Manage and coordinate the day-to-day marketing / advertisement activities of the portfolio.
Campaign Management
- Manage campaign budgets to ensure that spend is tracked and delivers return on investment.
- Analyse historical sales information and strategically plan promotions to ensure that timing and effectiveness are maximised for the business.
Relationship Building
- Foster a sustainable relationship with internal business clients / stakeholders and brand agencies.
- Act as liaison between the internal client and agency during project briefings and implementation.
- Provide briefings to agencies that are of high quality and ensure that all endeavours support the marketing and business strategy.
- Plan and implement national campaigns against deadlines and costs.
- Provide and receive continuous feedback regarding the execution of advertising collateral
Qualifications
- BCom (Marketing) or similar qualification
Experience
- Marketing Campaign Management experience 4 – 6 years
- Retail Experience 3+ years
- Campaign Coordination (e.g. advertising) 2 – 3 years
- Responsible for managing budgets and reporting
- Analytics
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now
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