Job Description

As a Marketing Coordinator you will be responsible for creating and implementing marketing strategies and plans.

The role will include, but not limited to:

• Develop and execute comprehensive marketing plans to improve the acquisition of qualified customers that meet our criteria.
• Utilize the CRM database to convert previous customer inquiries into qualified prospects through targeted marketing campaigns.
• Collaborate with the portfolio team to align marketing strategies with business objectives and sales targets.
• Drive go-to market efforts of tailored products
• Manage online marketing initiatives, including website content, SEO, SEM, and online advertising campaigns.
• Oversee social media marketing efforts to engage with our target audience and drive brand awareness.
• Utilize Google Ads and other online advertising platforms to reach potential customers effectively.
• Analyze marketing performance metrics and KPIs to measure the effectiveness of campaigns and optimize strategies accordingly.
• Events creation, coordination and attendance of programmes, as well as 3rd party hosted gatherings
• Internal communications 

Desired Skills and Experience

• Bachelor’s degree in Marketing, Business Administration, Politics, Philosophy, and Economics (PPE), or a related field.
• Minimum of 2 years of experience in marketing, with a focus on B2B marketing.
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Content Writing skills
• Google Analytics
• CRM software systems
• WordPress Themes experience
• Proficiency [or ability & willingness to learn] with various marketing platforms & marketing software tools
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.

Required Disposition

• Someone who is happy to work alone, but also comfortable in a team
• Curiosity with constant holistic learning
• Problem solver
• Take initiative and responsibility
• Managing priorities effectively
• Someone who is self-aware
• An eye for detail
• Techno savvy
• Team player
• Someone who wants to contribute to building South Africa
• Empathetic to the struggles of entrepreneurs and SMEs