Marketing Data Insights Specialist – Cape Town needed at Accenture
Job title : Marketing Data Insights Specialist – Cape Town
Job Location : Western Cape, Cape Town
Deadline : June 07, 2024
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Responsibilities (include but not limited to):
- Weekly, monthly insights reports Excel, BI tools, Analytics
- Website behavior and customer experience analysis
- Data consolidation and validation. Coordinating tags, tracking parameter implementations
- Lead creation and completion of Multivariate and A B testing documents from hypothesis creation to influencing creatives
- to identifying success metrics and post test analysis
- Business requirements synthesized from multiple sources including product managers, development teams, and
- functional group members
- Effective and persuasive presentations verbal and written for project teams and business leaders that improve customer
- experience and affect performance strategies
- To provide strategic assistance to data analysts to produce marketing dashboards via Google Looker Studio, Tableau, Power BI, Excel and various APIs (i.e. Google Analytics)
Qualification / Skill / Experience:
- Tertiary qualification in Statistics, Math, Economics, Marketing, Business Analytics, Data Science, Psychology or a related field or equivalent work experience
- Proficient in Office 365 (i.e. MS Teams/SharePoint/Excel/Word etc.)
- Strong proficiency in working within Excel with large data sets and utilizing pivot tables and lookups
- A detailed understanding of 0 – 3rd party Customer data types. As well as understanding how to capture this customer data and how to access this
- Experience in working with marketing technology platforms to deliver personalization specifically Customer Data Platform management
- Minimum 2 years experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research
- Minimum 2 years experience using web analytics tools such as Google Analytics, Google Data Studio, Google Optimize, FullStory, Optimizely or others
- Minimum 2 years experience providing relevant marketing analysis with experience in online marketing, advertising, PPC, SEO, SEM, e-mail marketing and/or e-tailing
- Minimum 3 years experience of business analysis in large size companies with multiple functions / business units preferred
- Experience in the SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies and a minimum one-year experience measure success of SEM/PPC and SEO campaigns / efforts
- Ability to design A|B tests and interpret results using testing tools like Google Optimize or Optimizely to recommend next steps to Business Owners
- Exposure to Web Development programming languages (HTML, CSS, JavaScript) and technique a plus
- Advanced knowledge of Google Tag Manager
- High level of expertise with Business Intelligence tools (minimum 2 years, such as Brio, Business Objects, MicroStrategy, Cognos etc. with experience writing and tuning SQL queries in an online or offline environment)
- Well versed in Digital (a passion for all things digital, familiarity with current digital landscape, capabilities, awareness of emerging digital concepts and platforms)
- A good command of the English language (both verbal and written)
- Strong project management skills (business process redesign principles, tools and techniques will be advantageous)
- Strong multi-tasking and time management skills.
- Strong presentation skills (ability to analyze and present complex data to various stakeholders)
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now