4 days ago
Job title : Marketing Manager: Good Hope FM (12524)
Job Location : Western Cape, Cape Town
Deadline : November 24, 2024
Quick Recommended Links
KEY ACCOUNTABILITIES:
- Develop and implement strategic marketing and brand building plans, in order to retain and increase current market share.
- Improve programme marketability and profitability by researching trends, identifying and capitalising on market opportunities;
- Effectively promote programmes and on-air personalities to increase audience growth in accordance with the station strategy.
- Liaise with and sustain rapport with relevant internal and external media owners (television, radio, press and magazine) to ensure effective publicity of the station.
- Oversee all station Digital platforms (websites, social media and apps) to ensure growth of digital communities and creation of revenue generation opportunities.
- Develop and implement trade and consumer below-the-line strategy.
- Develop and implement a PR & Communications Strategy, for traditional and online platforms.
- Identify marketing opportunities by identifying consumer requirements; defining market, competitors’ share, and competitors’ advantages and weaknesses; forecasting projected business.
- Improve programme marketability and profitability by researching, identifying, and capitalising on market opportunities.
- Develop business cases and proposals for the implementation of strategic marketing activities.
- Develop briefs for the sourcing of external marketing and brand agencies.
- Manage contracts with external agencies and all suppliers.
- Plan, determine, manage and ensure cost-effective utilisation of marketing budget.
- Identify and exploit alternative revenue streams.
- Plan and execute all Marketing related events, including goods reconciliation, post campaign and post event analysis reports.
- Provide monthly and quarterly reports on the department’s performance (inclusive of CSI and Digital activities)
- Maintain and update an electronic and manual filling system.
- Develop and implement Standard Operating Procedures and to address gaps and promote accountability.
- Oversee the management of risks to protect organisational integrity, create value, prevent financial loss and ensure compliance with applicable policies and legislations.
- Comply with SCM procedures and effectively manage contracts with internal and external partners.
- Adherence to PFMA and compliance with industry regulations and SABC policies and procedures.
- Communicate and sustain rapport with relevant internal and external media owners to ensure effective publicity of the station.
- Develop and Present proposals to internal and external stakeholder to enhance communication, awareness and buy-in of station projects.
- Manage, maintain and expand customer base, exploit specific data, anticipate and explore new opportunities.
- Collect, analyse and present marketing information to management for decision making.
- Synergise and provide information to Sales workforce for trade marketing purposes.
- Liaise with Radio Sales to ensure that product campaigns run smoothly and on-time for client satisfaction.
- Effective implementation of Performance Management System in accordance with organizational policies and procedures.
- Ensure adequate staffing for workload and effective leadership (including leave management).
- Effective briefing and communication with departmental staff.
- Complete Personal Development Plans (PDP) for all staff members.
- Provide direction on the retention and attraction of staff.
- Individual coaching and mentoring conducted on an ongoing basis to meet performance and developmental needs.
- Transfer of skills in line with succession planning principles.
REQUIREMENTS:
- Bachelor’s Degree/B. Tech in Marketing/Communications/Media Studies or relevant qualification at NQF Level 7.
- 5 years’ experience in marketing, preferably in the broadcasting industry and 2 years should be at supervisory level.
- Understanding of legislation, policies, SOPs and procedures relating to Radio Broadcasting industry
- Understanding of Advertising industry legislation, rules, norms and standards.
- Knowledge and wide network in various industries.
- Ability to analyze research and identify industry trends.
- Digital marketing qualification.
- Development of strategy for consumer and trade marketing.
- Expert knowledge of and experience of utilizing digital technology tools for marketing purposes.
- Driving License
- Understanding Public Finance Management Act
- Expert knowledge of Marketing and Brand building.
- Sound understanding of the radio broadcasting industry.
- Digital marketing principles
- Creative thinking ability.
- Good interpersonal skills
- Excellent communication skills.
- Knowledge of the station and its target audience.
- Proficiency in English and Afrikaans
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now
- Media / Advertising / Branding jobs