Marketing Manager- JD Sports | TFG

Job Description
Key Responsibilities:

• Strategically plan the marketing calendar to align with global and 3PB campaigns while supporting key local trade and consumer moments.
• Act as the key link with buying and retail operations to ensure activations (tactical and NSO) drive store footfall and meet business targets.
• Manage the rollout of global brand campaigns and 3PB initiatives across retail stores, online platforms, and social media (including influencer partnerships).
• Lead and develop the marketing and e-commerce team, setting KPIs and monitoring performance through regular reviews.
• Ensure consistency with global brand messaging and approve localised creative content in collaboration with JD Global Franchise Marketing team.
• Oversee third-party brand activity (adidas, Nike, NB, etc.), secure campaign budgets, and ensure financial contribution targets are met.
• Develop and implement processes to measure campaign success, focusing on ROI and integrating learnings into future planning.
• Allocate and track budgets, ensuring alignment with JD commercial goals and objectives.
• Collaborate with JD Global Franchise Marketing and TFG Franchise Manager on budget creation, forecasting, and management.
• Build and maintain strong relationships with third-party suppliers and local agencies.
• Conduct market research and analyse data to inform marketing strategies.
• Champion team development and foster a collaborative environment.
• Manage CRM processes effectively.

Qualification & Experience: 

• Minimum 5 years marketing management experience
• Proven experience in a senior marketing role executing integrated campaigns across retail, online, social, and ATL channels.
• Strong organizational, project management and analytical skills with attention to detail.
• Ability to influence and gain commitment across departments and stakeholders.
• Budget management and cost analysis expertise.
• Technical knowledge of marketing tools and theory with practical application

Skills:

• Excellent verbal and written communication skills.
• Awareness of influencer marketing trends.
• Entrepreneurial, commercial, and analytical mindset.
• Ability to thrive in a fast-paced, collaborative environment.
• Strong presentation skills adaptable to different audiences.
• Proficiency in Excel and Google Slides.
• Demonstrated leadership and team development experience.

Behaviours:

• Builds Effective Teams – forms, develops and leads a group of individuals toward the achievement of a common team objective
• Business Insight – applies market and business insights in order to drive organisational objectives
• Communicates Effectively – conveys information and communicates ideas in a clear, concise and impactful manner
• Cultivates Innovation – creates an environment that fosters and nurtures a culture of creativity which drives success
• Financial Acumen – understands and applies financial concepts and principles to make informed financial decisions 
• Manages Complexity – interprets and simplifies complex and contradictory information when resolving organisational problems
• Organizational savvy – understands and navigates dynamics created by processes, systems, and people
• Strategic Mindset – thinks and plans strategically, focusing on the long-term goals and objectives of the organisation