Key roles and responsibilities:

Comprehensive Marketing Plans:

• Develop and execute comprehensive marketing plans to drive user acquisition, engagement, and retention.

Market Research and Analysis:

• Conduct market research and analysis to identify trends, opportunities, and the competitive landscape in the fintech industry.

Messaging and Positioning:

• Collaborate with product teams to develop compelling messaging, positioning, and value propositions that resonate with target audiences.

Creative Asset Development:

• Lead the development of creative assets, including ad copy, graphics, videos, and landing pages for various marketing channels.

Performance Marketing Campaigns:

• Manage and optimize performance marketing campaigns across channels such as social media, search, display, and affiliate to drive measurable results.

Data Analysis and Optimization:

• Analyze campaign performance data to identify insights and optimize marketing strategies for maximum ROI and user growth.

Content Marketing Initiatives:

• Drive content marketing initiatives, including blog posts, email campaigns, and social media content to engage and educate users.

Brand Guidelines:

• Develop and maintain brand guidelines to ensure consistency and integrity across all marketing touchpoints.

External Partnerships:

• Build and maintain strong relationships with external partners, including agencies, influencers, and media outlets, to amplify brand awareness and reach.

Vendor Management:

• Manage relationships with marketing agencies and vendors, including contract negotiation, project management, and performance evaluation.

Industry Trends and Best Practices:

• Stay up-to-date with industry trends and best practices in mobile banking, fintech, and digital marketing.

Cross-Functional Collaboration:

• Collaborate with cross-functional teams to ensure consistent brand messaging and customer experience across all touchpoints.

Requirements

Education, Experience and Attributes:

Knowledge, Skills and Attributes:

• Strong analytical skills for data-driven marketing strategies.
• Expertise in performance marketing channels: paid social, search, and display.
• Excellent communication skills for effective collaboration with teams and partners.
• Creative thinker with a passion for innovative marketing.
• Highly organized with multitasking ability in a fast-paced environment.
• Experience with marketing automation tools, CRM systems, and analytics platforms.
• Understanding of mobile app marketing metrics and KPIs.
• Flexibility to perform ad-hoc tasks as per business needs.

Education and Training:

• Bachelor’s degree in Marketing, Business, or a related field. MBA is an advantage.

Experience:

• 5+ years of experience in marketing roles with a proven track record of driving user acquisition and engagement in the fintech industry.
• Knowledge of fintech compliance and regulatory requirements is advantageous.