Responsibilities and work outputs:

Internal Processes

• Design, implement, support and drive the marketing and branding strategy, based on knowledge of established objectives for the business
• Develop marketing programs for sales growth and revenue enhancement
• Engage, monitor, influence and work closely with the full marketing value chain to deliver high quality marketing initiatives
• Drive the development of integrated marketing strategies and campaigns that maximizes the effectiveness of the sales force and business development activities
• Evaluate and monitor competitive products, services and marketing activities and channel these insights into the optimization of marketing initiatives
• Provide input into all supporting media strategies, to maximize the impact of the intended campaign (for the targeted segment market applicable)
• Conceptualize and execute marketing creative
• Work with the creative team in conceptualizing how and when to use marketing materials and capture target audience and brainstorming and working with internal resources to execute new marketing ideas
• Give input to the advertising and digital standards and guidelines for the function, that drives consistency in brand messaging
• Partner and interact with vendors to supply materials supporting marketing concepts
• Collaborate with product development, sales & service, technical marketing, technology, marketing and creative teams to drive the strategy and development of the appropriate marketing and communication solution
• Effectively deliver marketing messaging to target audiences in all marketing channels, including mobile, video, social media, PR etc.
• Drive the development and measurement of marketing metrics that enable effective decision making around revenue growth, market share, marketing intelligence and profitability
• Drive the implementation of communication strategies within the business
• Establish mechanisms to build relationships with existing and prospective clients, intermediaries, shareholders, industry bodies and the community
• Report performance of marketing campaigns, gain insight and assess against goals
• Partner and interact with vendors to supply materials supporting marketing concept

Client

• Build and maintain relationships with clients and stakeholders that promote cross delivery practice solutions
• Contribute to sustaining a competitive edge through external networking and benchmarking and representation on related forums
• Define fair and innovative client service practices which build rewarding relationships and allows team to provide exceptional client service
• Contribute to the design of client journeys that result in a superior client experience
• Engage with key internal and external stakeholders to identify changing client needs and align service offering with client needs
• Participate and contribute to a culture which builds rewarding relationships, facilitates feedback and provides exceptional client service

People

• Create a positive work climate and culture to energise employees, give meaning to work, minimise work disruption and maximise employee productivity
• Demonstrate exemplary leadership behaviour, through personal involvement, commitment and dedication in support of organisational values
• Drive a culture that guides and directs best practice, fostering an environment of continuous learning, improvement and cohesiveness
• Enable a learning and growth culture whereby information regarding successes, issues, trends and ideas are actively shared between team members
• Identify employee growth and development needs and schedule interventions to enable ongoing development, training and personal growth
• Effectively manage performance within the team in order to ensure business objectives are achieved
• Encourage innovation, change agility and collaboration within the team

Finance

• Contribute to the development of area specific budgets to minimise expenditure, in alignment with operational plans
• Identify opportunities to enhance cost effectiveness and increase operational efficiency

Provide input into the risk identification processes and communicate recommendations in the appropriate forum.

Competencies required

• Developing Strategies
• Providing Insights
• Articulating Information
• Generating Ideas
• Directing People
• Examining Information
• Meeting Timescales
• Convincing People
• Building relationship cross-functionally

Qualifications

• Bachelor’s Degree in Marketing or equivalent qualification

Experience

• 5 to 10 years’ experience in Marketing /Communications
• Marketing experience in Financial Services an advantage
• Management and Insurance experience critical
• Excellent verbal and written communication skills
• Strong project management, multitasking, and decision-making skills
• Self-Motivated
• Tenacious problem solver and taskmaster

Additional Requirements:

• Enthusiastic and passionate about the job and the company
• Energetic and a quick worker
• Strong sense of Integrity and honesty
• Ability to respect confidentiality
• Deadline and results oriented
• Organised, self-disciplined and self-motivated